Home Magazine aims to cover people, places that make Valley great
News

Magazine aims to cover people, places that make Valley great

Contributors

Story by Chris Graham

shenandoahlivingjuly2007.jpgYou don’t launch a magazine in a day. For Brad Jenkins, the launch of Shenandoah Living dates back several years.

“This has kind of been something that I’ve been interested in since even being a student at James Madison University. I took a magazine-production class and kind of got interested in the whole thing,” said Jenkins, the publisher of Shenandoah Living, a quarterly magazine that debuted this month.

Jenkins and fellow publisher Toni Mehling had also talked up the idea of a full-color Valley-based magazine during their time together at the Daily News-Record in Harrisonburg. Both had moved on to other jobs before the project gained any steam, though.

“When we met, we discovered this mutual feeling that, Hey, the Valley doesn’t have a slick magazine, and it really should,” Jenkins said in an interview on “The Augusta Free Press Show” this week.

“It was one of those dreams that you think about, talk about, but you never really get moving on it until it keeps gnawing at you,” Jenkins said.

Jenkins sent Mehling an e-mail last year to just try to keep in touch – “and I tagged on at the end, By the way, do you still ever think about that magazine idea? And it’s funny, because I remember the e-mail that she sent back was basically three words. ‘All the time’ was all she wrote,” Jenkins said.

The magazine – which is available to dozens of locations throughout the Valley free of charge – features WHSV weather anchor George Hirschmann on the cover and has stories on the local gardening scene, a daytrip to Strasburg and more.

“We want to cover the people, the places and some of the events of the Valley that really make this a beautiful place to live,” Jenkins said. “I think Toni and I both agree that this is one of the most beautiful places in the country to live – and we wanted a publication that could reflect that beauty. And it’s not just the beauty of the landscape. I think the more you meet the people around here, you start to realize that the people around here are very interesting, have some great stories to tell. So we want to tell their stories. And we want to talk about the arts, we want to talk about history, we want to talk about day trips, and we want to give people a calendar of things that they can do around the Valley.”

  

On the Web

www.shenandoahmagazine.com

Chris Graham is the executive editor of The Augusta Free Press.

Contributors

Contributors

Have a guest column, letter to the editor, story idea or a news tip? Email editor Chris Graham at [email protected]. Subscribe to AFP podcasts on Apple PodcastsSpotifyPandora and YouTube.

Latest News

cyclist in bicycle lane
Local

‘The Street Project’ screening June 20 aims to make streets safer for all users

Arts & Entertainment, Local

‘Proof’ pulls audience onto stage with actors amid story of mental health illness, family

Mental health illness takes the stage at ShenanArts this weekend and next weekend. ‘Proof,” by American playwright David Auburn, won a Pulitzer Prize and was first performed on Broadway in 2000. “For me, it really hits home for me,” said director Clarence Finn, who watched his grandfather battle Alzheimer’s when he was 15 years old....

gym fitness exercise weights health
Local

Charlottesville bodybuilding coach who sent Viagra, camera to minors pleads guilty

A bodybuilding coach from Charlottesville pled guilty Thursday to federal child exploitation and child pornography charges.

uva baseball presser
Sports

UVA Baseball Notebook: ‘Hoos not happy just getting to Omaha again

handcuffs arrest police hands guilty jail
Local, Virginia

Lynchburg: Man wanted in strangulation investigation arrested in Waynesboro

uva baseball brian o'connor
Sports

UVA announces extension for baseball coach Brian O’Connor

uva bennett staff
Sports

UVA announces hoops coach Tony Bennett signs extension through 2030 season