Home With a nod to Trump, the NFL is now out of the ‘End Racism’ business
UVA Football

With a nod to Trump, the NFL is now out of the ‘End Racism’ business

Chris Graham
college football
(© razihusin – stock.adobe.com)

Donald Trump is going to attend the Super Bowl on Sunday, and, ahem, coincidentally, the NFL has decided to replace the “End Racism” end zone message with something else.

Because, you know, they’d hate to offend the Racist-in-Chief there at the Super Bowl, in front of god and a billion people.

An NFL spokesman is trying to do an end-around to catch us with our eyes on the pulling blockers on the O line.

“We felt it was an appropriate statement for what the country has collectively endured, given recent tragedies, and can serve as an inspiration,” said the spokesman guy, Brian McCarthy, trying to explain why the league is replacing “End Racism” with “Choose Love,” which, they’d better watch out there, because that could come across as being a little too LGBTQ’y for Trump’s sensibilities.

“End Racism” has been on the end line of one of the two Super Bowl end zones since the 2021 game.

The other end zone this year will be topped with the message “It Takes All of Us.”

That one could also perhaps run afoul of the Trump/Musk co-presidency, which is actively working to shut down American democracy, to the benefits of their fellow oligarchs, who might prefer, “It Just Takes Us.”

Trump will attend the game as the guest of New Orleans Saints owner Gayle Benson, in case you’re a Saints fan, and are now considering lapsing.

The game will be played in New Orleans, not far from the site of a Jan. 1 mass-murder in which a former U.S. Army soldier rammed a rented truck through crowds celebrating the New Year in the French Quarter, killing 15 people and injuring 57 others.

Our NFL spokesman fella tried to make the “Choose Love” messaging somehow being about honoring the victims of that tragedy, the wildfires in Southern California and the recent plane-military helicopter crash in Washington.

I’m not sure I see the connection, but anyway.

The messaging on end zone end lines started appearing in 2020 as part of an effort to promote, and here come the magic words, diversity and inclusion.

(Yeah, ruh, roh.)

An internal NFL memo from 2020 said the messages were meant to convey “how football and the NFL brings people together to work as one and use our example and our actions to help conquer racism.”

Looks like we’re done with that pretense.

Multimedia

 




Chris Graham

Chris Graham

Chris Graham is the founder and editor of Augusta Free Press. A 1994 alum of the University of Virginia, Chris is the author and co-author of seven books, including Poverty of Imagination, a memoir published in 2019. For his commentaries on news, sports and politics, go to his YouTube page, TikTok, BlueSky, or subscribe to his Street Knowledge podcast. Email Chris at [email protected].

Latest News

college football
Football

ACC Football: Four games on Friday night slate in Week 2 action

michael vick
UVA Football

UVA Football: Tony Elliott fanboys over dogkiller Michael Vick, to his, and our, shame

The last pit bull to escape the dogfighting operation run by Michael Vick, the Virginia Tech and NFL alum who is in Year 2 as the head coach at Norfolk State, crossed over to the other side of the rainbow bridge in 2021.

usps united states post office mail carrier mailbox
Trump's America

Warner, Kaine sign on to effort to challenge USPS takeover of mail-in ballots

Mark Warner and Tim Kaine have joined a large group of lawmakers in the filing of a legal brief with the Supreme Court in a case challenging the legality of a U.S. Postal Service effort to control the flow of mail-in ballots ahead of the 2026 midterms.

school classroom
Local

Waynesboro gets small, almost nothing, grant from state for school security

beth macy ben cline
Trump's America

Ben Cline goes solo, as planned, at Salem Rotary Club event: Where’s the beef?

uva football entrance
UVA Football

UVA Football: Breakdown of the depth chart for Week 2 game with Norfolk State

Isiah D. Crawford
Local

Waynesboro: Teen held on charges related to shooting at Sunset Park