New dairy campaign: Time to get real about milk

Milk-Truth-cow2The Milk Processor Education Program, or MilkPEP, is responding to dairy critics with a new campaign, “Get real about milk” and a related website at milktruth.com. The campaign is using the hashtag #MilkTruth.

The website focuses on the scientifically proven and measured nutrients provided by milk and how they stack up against nutrients in alternative beverages such as those made with soy, almonds or rice. It reminds consumers that nutrition is a science, not a point of view.

MilkPEP Marketing Manager Victor Zaborsky recently told AGWeb that consumers “are out there getting information from a lot of different sources. It is really important that we set the record straight and start telling the truth about milk. … We think there is a real opportunity for the farmers, milk companies and all of the supporting players to help us set the record straight.”



uva basketball team of destiny

Team of Destiny: Inside UVA Basketball's improbable run

Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25.

The book, with additional reporting by Zach Pereles, Scott Ratcliffe and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018, and how coach Tony Bennett and his team used that loss as the source of strength, through to the ACC regular-season championship, the run to the Final Four, and the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.



 
augusta free press

Related Content

Shop Google


Comments

%d bloggers like this: