How to make Internet marketing work for your business

Marketing and strategyOld-fashioned marketing techniques still work and there is plenty of mileage left in handing out leaflets and brochures or taking out an ad in the local press, but if you want to reach a wider audience, online marketing is the future.

Internet marketing has revolutionized the way businesses promote their goods and services. Some companies do all of their business online, by way of e-commerce stores. Others have a foot in both camps with a bricks and mortar store, plus an online store. But whilst these are the two commonest online marketing models, there are others.


Why is Online Marketing So Important?

More and more people are going online to find the things they want to buy. If your business doesn’t have an online presence, you are essentially standing in the shade while your competitors enjoy the full glare of the sun. Small businesses need to make sure their brand is visible in the online marketplace. That way, consumers will get to know you and your business, and when they are ready to buy they will know where to come looking.


The Advantages of Online Marketing for Small Businesses

Small businesses rarely have access to huge budgets, so every cent counts. The beauty of internet marketing strategies is that they are extremely cost effective and a little bit of cash goes a long way. It doesn’t cost anything to create a Facebook page for your business or a Twitter account – well, apart from time of course. Internet marketing is also measurable, so you can see how well you are doing.


Different Marketing Channels

There are several different channels, each of which has its own benefits. Search engine optimization is important if you have a website – and you should – but don’t forget to try social marketing, PPC advertising, email marketing and content marketing. The online audience is so large that it is worth spending time thinking about which marketing tactic is likely to be the most successful.

For example, say your target audience is predominantly aged 18-30 you need to focus a lot of attention on social media marketing because this is where you will find your customers, i.e., chatting on Facebook or hanging out on Twitter. But if you mainly sell to an older audience, PPC campaigns to ensure your product links are seen by the right people could be a better strategy.


In-House Online Marketing

To begin with it is worth doing your own internet marketing. It costs nothing to start promoting your business on Facebook and other social channels – and if you don’t have the time, delegate the task to one of your employees. The same applies to content marketing. Since you know your business better than anyone else, you are the best person to write press releases and blogs.

Once you have a good idea what works – and what doesn’t – you can hire an internet advertising agency to do the work for you. And by taking advantage of their expertise, you should see even better results.

uva basketball team of destiny

Team of Destiny: Inside UVA Basketball's improbable run

Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25.

The book, with additional reporting by Zach Pereles, Scott Ratcliffe and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018, and how coach Tony Bennett and his team used that loss as the source of strength, through to the ACC regular-season championship, the run to the Final Four, and the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.

augusta free press


Augusta Free Press content is available for free, as it has been since 2002, save for a disastrous one-month experiment at putting some content behind a pay wall back in 2009. (We won’t ever try that again. Almost killed us!) That said, it’s free to read, but it still costs us money to produce. The site is updated several times a day, every day, 365 days a year, 366 days on the leap year. (Stuff still happens on Christmas Day, is what we’re saying there.) AFP does well in drawing advertisers, but who couldn’t use an additional source of revenue? From time to time, readers ask us how they can support us, and we usually say, keep reading. Now we’re saying, you can drop us a few bucks, if you’re so inclined.

augusta free press
augusta free press news