Do not, under any line of reasoning that you can conjure for yourself, talk yourself out of doing what I’m about to tell you to do: don’t spend another dollar of your marketing budget, however big or small it is, on Facebook.
The Valleywag tech blog reported Wednesday that Facebook is planning to slash organic page reach down to 1 to 2 percent of your business page like base. What does this mean for your business?
The Fourth Circuit Court of Appeals today ruled that “liking” a Facebook page constitutes protected speech under the First Amendment. The decision reversed the federal district court, which ruled that “liking” a Facebook page is “insufficient speech” to merit constitutional protection.
We had the same Facebook dilemma that you do. Posts from our Augusta Free Press news site to our AFP Facebook page were getting little if any traction. Most had literally less than 30 views per post. This for a Facebook page with more than 1,500 likes, and a website with traffic of more than 3,500 unique visitors a day. We made a tweak to the way we post items to the page mid-week last week, and the views on our Facebook posts have increased tenfold.
What do you need first on your business Facebook page to draw business to your business – likes, or posts? Answer: yes. Which is to say, you need likes and content, and you’re hurting yourself business-wise if you wait for one or the other to come around.
Business, economics, jobs – that’s Mark Warner’s wheelhouse. On Monday, the Virginia Democrat stepped outside his wheelhouse to take a rare stand on a social issue, and not just any social issue, but the social issue – gay marriage.
U.S. Sen. Tim Kaine launched his official Senate office Twitter and Facebook accounts today. The accounts will provide constituents with updates on Kaine’s daily activities in the Senate, travels across Virginia, information on agency assistance, and constituent service updates.
People will believe anything these days. The truth be damned. And Facebook is often an unindicted co-conspirator.
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