Waynesboro is in the running for a statewide tourism promotion that will bring a giant LOVE artwork to one town in Virginia. As part of the “Bring LOVE to Your Town” event, the Virginia Tourism Corporation will hold a Facebook vote on August 17 and 18 to determine which town will display the artwork. The voting opens at 8:00 a.m. on August 17 and closes at 5 p.m. on August 18. The state tourism office will install the artwork at the winning destination on August 31 and it will be on display through September.
The LOVE artwork is 16 feet wide and eight feet tall and is part of the Virginia is for Lovers marketing campaign which promotes Virginia as an ideal destination for families. Visitors will be encouraged to take a family picture in front of the artwork and share it on Facebook at www.Facebook.com/VirginiaisforLovers and on Twitter, using the special hashtag #LOVEVA.
“Our iconic Virginia is for Lovers brand is about love – pure and simple, and has been for more than 40 years,” said Alisa Bailey, president and CEO of the Virginia Tourism Corporation. “The LOVE artwork has great social media buzz and promotes the message that love is at the heart of every Virginia vacation.”
More than a dozen Virginia localities nominated a local site for the Bring Love to Your Town event. Waynesboro would display the artwork in Constitution Park in downtown.
“Having the LOVE artwork in Waynesboro will help attract visitors from the Blue Ridge Parkway, Skyline Drive, I-81 and I-64. Attracting these visitors is a top priority for the tourism office. This is a great marketing campaign from VTC and any community that gets the LOVE artwork will benefit,” said Katie McElroy, tourism director for Waynesboro.
In addition to this opportunity Waynesboro recently received grant funding from the Virginia Tourism Corporation. A majority of those funds will be used to rebrand Waynesboro.
Tourism is an instant revenue generator for Virginia. In 2009 tourism generated $17.7 billion in revenue, supported 204,000 jobs and provided $1.24 billion in state and local taxes.
Visit www.Facebook.com/VirginiaisforLovers starting August 17 to vote for the Bring Love to Your Town nominees.
To learn more about Waynesboro visit www.visitwaynesboro.net or find us on Facebook at http://www.facebook.com/pages/Your-Waynesboro-Virginia.
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