The City of Waynesboro Economic Development and Tourism Department has been awarded the 2019 Creative Give Back $25,000 marketing services project.
Earlier this year the city applied to the competition with the proposal of redeveloping the eastern entrance corridor along Route 250 (East Main Street). The four-mile corridor connects the scenic and heavily traveled Skyline Drive and Blue Ridge Parkway to the City’s downtown.
“We are honored to have been selected by Creative Economic Development Consulting for this project,” said Greg Hitchin, Director of Economic Development and Tourism. “The revitalization of the Route 250 corridor is a point on which many other local economic opportunities hinge. Rebranding and redeveloping this entrance to the City is an opportunity to join the businesses already located there with the new initiatives of the City and to integrate the beauty of the Blue Ridge Mountains with sustainable economic development.”
Over the next few months, the city and Creative Economic Development Consulting, based in Elkin, N.C., will assess the development potential for vacant properties along the corridor, create a marketing strategy, and develop marketing outreach tools and resources for both new and existing businesses.
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