The Virginia Hospital & Healthcare Association has launched a digital campaign to encourage widespread use of face coverings by giving away a limited number of blue cloth masks bearing the slogan “I (Heart) Virginia Hospitals.”
On its social media channels, VHHA has posted COVID-19 related videos and content that encourages platform users to share the videos to their timelines and engage with the content to become eligible to receive a free face mask.
One video promotes the importance of public mask wearing, social distancing, and regular hand washing. Another video is a recent public service announcement airing on television stations across the Commonwealth encouraging Virginians to seek out needed medical care that may have been postponed or delayed earlier this year due to the pandemic.
“This spring, Virginians joined together in adopting new behaviors to help keep each other safe and flatten the coronavirus curve,” said VHHA President and CEO Sean T. Connaughton. “While those efforts have worked, COVID-19 remains a serious public health concern and new infection cases and hospitalization numbers have risen in recent weeks. So it is important for people to remain vigilant about common sense safety precautions such as wearing face coverings in public. To help spread that message, we have initiated this limited-time face mask giveaway promotion.”
The CDC recommends that all people two and older wear a cloth face covering in public settings, and when around people who don’t live in their household. In addition to the CDC, many businesses have implemented in-store face covering policies, and elected leaders from President Donald Trump to Virginia Gov. Ralph Northam have publicly endorsed the concept of wearing a mask to limit the spread of COVID-19.
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