‘Valores’: Kaine for Virginia ad in Spanish highlights commitment to serving others

The Kaine for Virginia campaign launched a new Spanish Language ad, “Values,” highlighting Sen. Tim Kaine’s lifelong commitment to the values of hard work and service to others.

The ad features Virginia voters speaking about how Kaine has led a life committed to hard work and helping others, beginning with his time in Honduras as a missionary to running for office and instilling the same values in his children with his wife, Anne Holton. The ad ends with Kaine speaking directly to voters about how he recognizes their efforts to better the lives of their families and how he is committed to helping their efforts, stating that “your fight is his fight.”

Throughout his career, Kaine has worked to help Virginia’s families by lowering healthcare costs, creating safer communities and lowering the costs of receiving an education. He is committed to continuing the work if elected for his third term to the U.S. Senate.

“Valores” airs on broadcast television and cable and on digital streaming platforms. The ad is part of a multicultural, multilingual ad campaign launched in August 2024 that includes advertising reaching Black, Latino, Korean and Vietnamese communities on radio, print, broadcast and digital. The campaign’s radio ads reaching Black and Latino voters started at the beginning of Early Vote in September.

“Virginians know Sen. Kaine is committed to doing whatever it takes to make their lives easier,” said Michael Beyer, Communications Director for Kaine for Virginia. “This new ad will highlight how this commitment comes from the values he has held throughout his life.”