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Open Enrollment period on Virginia Insurance Marketplace has begun

Chris Graham
health care
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Open Enrollment on the Virginia Insurance Marketplace begins on Friday, and free application assistance is available through the Enroll Virginia program.

“We encourage shoppers to review their plans every year instead of letting their coverage renew automatically,” said Deepak Madala, director of Enroll Virginia. “Plan details and prices change from year to year, so a different option might be better for you in 2025.”

The Marketplace’s online platform at marketplace.virginia.gov is a one-stop shop where consumers can compare plans, enroll, and find local help all in one place. Financial help is available for most Virginians: nearly 9 out of 10 customers qualify for savings to lower the cost of their health plan.

Every plan on Virginia’s Insurance Marketplace is required to cover essential health benefits like preventive care, hospitalization and prescription drugs.

Annual Medicaid renewals started again last year, and the state Medicaid agency reports that more than 500,000 Virginians have lost their coverage since March 2023. Individuals who no longer qualify for Medicaid coverage can find low-cost alternatives on the Marketplace.

“The most important thing is to act fast when you lose your health coverage,” Madala said. “That way, you’re less likely to miss important deadlines and experience a gap in your coverage. If you lose your Medicaid, a navigator can help you reapply or transition to a new low-cost plan.”

About Enroll Virginia


Enroll Virginia is a nonprofit, nonpartisan initiative of Virginia Poverty Law Center that provides free and unbiased help with health coverage options through Virginia’s Insurance Marketplace, Medicaid, and FAMIS.

Consumers can contact Enroll Virginia’s staff to learn more about their insurance options and get help enrolling by calling the toll-free helpline at 1-888-392-5132. They can also find local assisters and make in-person or virtual appointments using Enroll Virginia’s online locator tool at enrollva.org/get-help.

Consumers who are seeking additional information or want to initiate their applications or renewals can also go directly to the Marketplace online at marketplace.virginia.gov or call the consumer assistance center at 1-888-687-1501 (TTY: 711).

The call center’s hours are 8 a.m. – 7 p.m., Monday – Friday and 9 a.m. – 7p.m. Saturday.

Language services are available. See extended and holiday hours on the Marketplace website.

Chris Graham

Chris Graham

Chris Graham, the king of "fringe media," is the founder and editor of Augusta Free Press. A 1994 alum of the University of Virginia, Chris is the author and co-author of seven books, including Poverty of Imagination, a memoir published in 2019, and Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, and The Worst Wrestling Pay-Per-View Ever, published in 2018. For his commentaries on news, sports and politics, go to his YouTube page, or subscribe to his Street Knowledge podcast. Email Chris at [email protected].