Upcoming presidential debates represent a chance for Democrat Hillary Clinton to improve her image as a candidate who is candid and trustworthy.
Meanwhile, Republican Donald Trump faces a significant opportunity to grow his support, assuming he sticks to a well-defined game plan. Virginia Tech political expert Bob Denton details a three-point strategy for both candidates as they approach the series of debates.
For Clinton:
- She must appear “Presidential” and competent in possessing the skills and knowledge to hold the job, especially in foreign policy.
- Clinton must address the issues of trust, judgment and character by providing context, admitting wrong decisions and share lessons learned.
- Clinton should respond to personal attacks by staying calm, use of humor, showing she’s in control.
For Trump:
- He must not be too aggressive or condescending in attacking Clinton. She must not become the victim of the debate.
- Trump must demonstrate empathy for middle-class working Americans and minorities. Voters need to believe he understands their life struggles.
- Trump must appear “Presidential,” displaying calm, confidence and knowledge of issues. He need to convey honesty, sincerity and transparency.
Denton says: “Debates generally have an average 3 percent shift one way or the other,” said Denton. “In a race as tight as this year’s contest, debate performance will be critical.”
About Bob Denton
Professor Denton specializes in political communication with a focus on media and politics, political campaigns, and presidential discourse. He is the author, co-author, or editor of 25 books and has written numerous scholarly articles, book chapters, and presented over eighty convention and professional papers. Full bio here.
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