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Analysis: Where Beth Macy, Ben Cline are spending their campaign dollars

Chris Graham
beth macy ben cline
Beth Macy: Crystal Abbe Graham/AFP. Ben Cline: © Lev Radin/Shutterstock

Usually, when us politics writers analyze campaign finance reports in a political race, we focus on where the money is coming from, but I wanted to do something different with the most recent data from the Ben Cline-Beth Macy race in the Sixth District, to look at what the money is being spent on.

I’m sure where this will make me plenty of friends in the campaign offices.

Overview


Beth Macy

  • Total raised: $2,634,642.25
  • Total spent: $2,109,503.62

Ben Cline

  • Total raised: $1,861,291.16
  • Total spent: $1,485,777.19

Analysis

Macy is a Democratic Party challenger in what is listed as a Safe Republican district by anybody and everybody, and she’s far outpacing the incumbent in both fundraising and campaign spending.

Campaign staff salaries


Beth Macy campaign

  • Total: $86,604.37

Ben Cline campaign

  • Total: $64,231.20

Analysis

This is a lot less than I’d expected. Small staffs, managing a lot of things at once.

Consultant spending


Beth Macy

Fundraising consulting

  • Payments made to FH Strategies, a political consulting firm specializing in fundraising strategy: $57,500
  • Payments made to ActBlue for credit card processing on donations made through the ActBlue online portal: $48,952.37

Total fundraising consulting costs: $106,442.37


Political consulting

  • Payments made to SBDigital, a DC-based digital consulting firm: $314,637.17
  • Payments made GQR, a DC-based political research firm: $97,500
  • Payments made to MRG Strategies, a DC-based consulting firm: $25,500
  • Payments made to Grindstone Research, a Nashville-based political research firm: $7,750

Total political consulting costs: $445,387.17

Total consulting costs: $551,829.54


Ben Cline

Fundraising consulting

  • Payments made to The Stanton Group, a fundraising consulting firm based in Alexandria: $153,530.30
  • Payments made to Laura Bell Consulting, a fundraising consulting firm based in Leesburg: $105,483.69
  • Payments made to Ryland Consulting, a fundraising consulting firm based in Richmond: $86,734.98
  • Payments made to Campaign Engine Group, a New Jersey-based digital fundraising firm: $23,703.23

Total fundraising consulting costs: $369,452.20


Political consulting

  • Payments made to former Trump campaign communications director Tim Murtaugh for media consulting: $96,000
  • Payments made to Strategic Partners & Media, an Annapolis, Md.,-based digital fundraising consulting firm: $63,404.84
  • Payments made to CD Acquisitions, a Richmond-based digital consulting firm: $35,000

Total political consulting costs: $194,404.84

Total consulting costs: $563,857.04


Analysis

Cline is spending 19.8 cents on the dollar just to raise the dollar. That seems high, particularly compared to the 4 cents on the dollar that the Macy campaign is spending to raise the dollar.

Overall, the two campaigns are almost dollar-for-dollar in total fundraising, with the Cline campaign more focused on raising the money, and the Macy campaign focused on seeking advice on how to spend its money.

One final note


The Cline campaign pushed a total of $209,000 out the door in the form of contributions to:

  • the National Republican Congressional Committee: $128,000
  • direct campaign contributions to MAGA candidates for Congress and the Virginia House of Delegates: $51,000
  • the Stop the Gerrymander effort that Cline organized to try to defeat the redistricting referendum: $30,000

The money to the NRCC went out on:

  • March 31, 2025
  • June 27, 2025
  • 28, 2026

The campaign contributions went out on:

  • June 27, 2025
  • 1, 2025
  • 29, 2025
  • 28, 2025

Analysis

Wonder, given how he’s trailing in the fundraising game right now, if the campaign might wish it hadn’t sent that money out the door.

 
 

 




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Chris Graham

Chris Graham

Chris Graham is the founder and editor of Augusta Free Press. A 1994 alum of the University of Virginia, Chris is the author and co-author of seven books, including Poverty of Imagination, a memoir published in 2019. For his commentaries on news, sports and politics, go to his YouTube page, TikTok, BlueSky, or subscribe to his Street Knowledge podcast. Email Chris at [email protected]. Support AFP by signing up for our newsletter and/or powering our work with a one-time or monthly contribution.