The local offices of economic development designed the campaign – a multi-channel, multimedia promotional and educational effort – designed to reinforce the importance of supporting area small businesses and the local economy.
The campaign is in full swing.
“Buying locally is so important to the strength and vibrancy of our economy,” said Roger Johnson, director of the Albemarle County Office of Economic Development. “We are very fortunate to have such a wide variety of unique and diverse small businesses in our area, and dollars spent at a locally-owned shop or restaurant return over three times as much money to our community as shopping at a chain store.”
The goal of the campaign is to highlight the unique characteristics of local businesses.
“We encourage local retailers to reach out to the campaign and share what their businesses have to offer shoppers this holiday season,” said Chris Engel, director of Economic Development for the City of Charlottesville.
Small businesses employ around 77 million Americans and accounts for 65 percent of all net new jobs in the past 20 years. Choosing to buy locally creates jobs for our neighbors, strengthens the local economy, and in turn helps the community, according to a news release.
For more information, visit www.showlocallove.org
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Crystal Graham
