A soup by any other name: Campbell’s considers change to reflect 21st century sales

Campbell Soup Co. leaders have introduced the concept of changing the company’s name after 155 years to reflect 21st century sales.

The final say will be left to shareholders of the company who will make a decision at an annual meeting in November 2024 about changing the name to The Campbell’s Company.

The company owns a variety of snacks and foods such as Snyder’s of Hanover, Milano, Pepperidge Farm and Goldfish crackers.

“For the last five years, we have been on a transformative journey to redefine our company,” Campbell’s President and Chief Executive Officer Mark Clouse said in a press release Tuesday. “Our focused strategy has positioned us well and helped to solidify a foundation that has delivered consistent and dependable results. We are ready to turn the page and enter a new chapter where we build on Campbell’s transformed portfolio, strong team and aligned and engaged culture with the goal to set the standard for performance in the food industry.”

Clouse said the subtle name change keeps the company’s “iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company’s portfolio.”