Sam Caucci: Small businesses continue to face challenges

money-newlinksDespite an improving economy, small businesses continue to face challenges every day. Whether its challenges retaining talent, not being sure how tax reform will affect business costs or untrained college graduates trying to enter the workforce, small business owners are running their businesses day to day and trying to figure out what’s the outlook over the next 6 to 12 months.

One of the major issues small business owners face today is the challenge of retaining talent. With the struggle to create more jobs waning on the marketplace, small business owners that find the right people are being challenged to better understand how to create an environment in which their people are growing, delivering and then staying long term.

Small business owners always look at their costs and the bottom line and this is where taxes come to play. With the many unknowns still surrounding existing tax reform, small business owners are challenged to decide how to respond to rising costs: hire and better train more talent to increase sales and off-set the rise in taxes versus reducing staff and becoming more efficient. These are difficult questions to answer with no easy choices and decisions that will affect lives.

One last challenge to address is the issue of untrained talent from recent college graduates. Today over 2/3’s of companies say they are having trouble finding talent, and over 50% say applicants don’t have the necessary skills. With the enormous amount of talent coming into the industry (out of college) and not having the necessary skill sets to succeed in the current marketplace, they are not being able to deliver the functions that small business require of staff which includes: sales, communication, negotiation, etc. Instead of small businesses hiring needed staff, more than half of America’s college graduates are unemployed or underemployed and those lucky enough to find any type of employment often find themselves in positions that require a high school diploma or less.

Bottom line is that until the issues mentioned above get resolved and small businesses owners have a better understanding what the next 6 to 12 months will bring, unfortunately not much will change and small business will have a difficult time having a positive outlook for their businesses over the next year.

Sam Caucci is a principal with Sales Huddle Group, Inc.

augusta free press
augusta free press news

UVA Basketball Fans!

uva basketball team of destiny
Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25. The book, with additional reporting by Zach Pereles, Scott Ratcliffe, and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018 through to the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.

Dick Vitale on Team of Destiny: “This is a hoops story you will LOVE! Jerry and Chris capture the sensational and dramatic championship journey by Tony Bennett and his tenacious Cavalier team. UVA was Awesome Baby and so is this book!”

Ralph Sampson on Team of Destiny: “Jerry and Chris have lived and seen it all, even before my time. I highly recommend this book to every basketball fan across the globe. This story translates to all who know defeat and how to overcome it!”

Buy here.

AFP Business

As professional consultants, Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including website design, SEO, TV/radio, video work, branding and logos, social media and overall marketing campaign design and implementation. Augusta Free Press LLC was founded in 2002.

Web Design

Augusta Free Press has designed more than 800 websites for clients in the Shenandoah Valley and Central Virginia. We take care of all facets of web design – visual design, layout design, content development and SEO. Short on staff? We’ll work with you to update your AFP-designed website in a timely manner or train your staff to make changes.

Marketing/Social Media Management

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.

Graphic Design

Augusta Free Press will help you take your vision to the next level. From branding and logos to print materials, our team will work with you to develop products to showcase your business. From brochures and rack cards to full-color magazines or print/digital ads, we’ve got you covered.

Event Planning/Fundraising

Augusta Free Press will help you plan the best event for your organization. From an open house or anniversary to a 5K or Pay Per View, we can handle it all. Looking for training for your sales staff? We can help energize your employees or board. Need ideas to raise more money? Let us help you plan a successful event. Want to hold a news conference or need help with a press release? We can do that too.

Click here for more.