Liberty Athletics has launched the Soar Initiative, through which the department will look to educate and empower its 550-plus student-athletes to build and expand their personal brand.
This as the collegiate athletics world prepares to enter into the new Name, Image and Likeness era.
“Soar is a program that will enable Liberty student-athletes and future student-athletes to build and expand their personal brands in a way that capitalizes on NIL opportunities and positions them for future success,” Liberty Director of Athletics Ian McCaw said.
“This is a vital program designed to ensure that Liberty student-athletes thrive academically, athletically, spiritually and socially.”
Soar will involve a comprehensive effort including both campus professionals and national experts who will equip Liberty student-athletes so that they can capitalize on NIL within NCAA legislation and position themselves for success.
Liberty Athletics has formed a working group headed by Tim East, Liberty’s senior associate athletics director for external operations.
The group will look to resource Liberty’s coaches and student-athletes in this important emerging area within the NCAA.
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