Getting Past the Ad Rep BS: How to Best Spend Your Ad Dollars on TV, Radio, Newspapers, More
Wednesday, June 24, Noon to 1 p.m.
$10 per participant
Panera Bread, Waynesboro
The ad rep sitting across from you will tell you how important it is that you buy the big ad package that he has designed just for you. How do you have any idea of knowing if it’s going to work? Getting Past the Ad Rep BS from Augusta Free Press will arm you with information for your next meeting with the sales rep to put you on at least an even footing.
Topics include:
- How to look up newspaper and magazine circulation numbers, radio and TV ratings numbers and website traffic numbers
- Measuring viewers, readers and web visitors on a cost-per-thousand basis
- Demographics numbers on different forms of media to give you a sense of which can best reach your target audience
- Talk your way into the best deal possible with one bit of secret inside ad rep sales info
Lunch is not included but participants are encouraged to purchase food or drink from our partner.
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