The Democratic National Committee announced today a $22 million general-election YouTube reservation across 14 battleground states, including Virginia.
The buy will help support get-out-the-vote efforts for the eventual presidential nominee and Democrats running at every level of the ballot.
“Now more than ever, it’s critical that we reach voters where they are online – and this digital program will help us mobilize the voters we need to make Donald Trump a one-term president,” DNC Chair Tom Perez said. “By making these kinds of historic, early investments in our battlegrounds and campaign infrastructure, the DNC is putting our eventual nominee and Democrats running at every level of the ballot in the strongest possible position to secure victory in November.”
“By making this reservation now, Democrats are ensuring we’ll be able to reach voters at the right time, with the right message and in some of the most critical battlegrounds,” DNC Chief Mobilization Officer Patrick Stevenson said.
“Before the coronavirus hit, the DNC was already preparing an aggressive general election online strategy — and the pandemic has only reinforced the importance of communicating with voters across a wide range of online channels and utilizing a variety of innovative, data-driven digital tactics. That’s the approach we’re taking, and these ads will be another important tool that will help our eventual nominee and Democrats running at every level win in November,” Stevenson said.
The video reservation includes skippable, non-skippable, and six-second bumper ads, and will generate hundreds of millions of targeted impressions.
The in-stream video reservations will run in Virginia beginning on Oct. 1 and running through Election Day.
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