In 2014, marketing campaigns will need to be across all platforms, will need to be better thought out – with skilled professionals leading the campaigns, and will need to be short and sweet. In an increasingly restless world, marketing will have to pack a punch – in three minutes or less. In 2014, the customer has no time to waste. Here are a few more key 2014 trends to help you stay ahead of the game.
Videos are not new in marketing but the length of the video will become key in 2014. More than ever, people are doing things faster and have shorter attention spans. Anything longer than 3 minutes should be avoided. The likes of Youtube’s Minute Physics – which literally teaches a lesson in physics in one minute, and Instagram’s video upload have shown huge success already. If you’re making a video, make it short!
The online conversation and social nature of marketing will continue to extend beyond the business to customer foray into the business to business realm. Social networking allows for conversation stratergies but also increasingly education strategies – in other words: educating customers on the value and potential of their services.
To do this effectively, we will see more job titles such as head of content and content director become more common at brands. Companies will become content professionals like writers and film directors which will help avoid the problem of content pollution. Customers will get more of what they want instead of being bored and overwhelmed by unnecessary online content for content’s sake.
Technology will continue to grow into new, specific services instead of replicas of what is already available. The likes of Jack Gold and its mobile slots UK offers an entirely unique experience not afforded elsewhere in the company, showing a clever usage of the platform and avoiding unnecessary expense and technology.
Social media campaigns will need to be properly designed to allow for personalization, consumer voice and community – combining physical and digital experiences. People don’t just want to click a button. Taking physical action across the digital divide will kill two stones with one bird.
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AFP
