The Atlantic Coast Conference, in conjunction with Raycom Sports and FishBait Marketing, announced today a new partnership with Lumber Liquidators, which will be the presenting sponsor of the first-ever ACC Football Tailgate Tour.
The Tour will stop at each of the 14 ACC Football campuses and ACC FanFest during the 2016 Dr Pepper ACC Football Championship Game in Charlotte, North Carolina.
A 53-foot tractor trailer will be the centerpiece of the tour. Featuring ACC Football and Lumber Liquidators graphics and images on the exterior, he inside of the truck will be a mix of Lumber Liquidators and ACC Football videos, products, information and equipment. In addition to the truck, the Tailgate Tour will include the Capital One Orange Bowl, interactive games, autograph signings with the ACC Football legends and a chance for ACC fans to receive giveaways and register to win a Lumber Liquidators room makeover and a trip to the 2016 Dr Pepper ACC Football Championship Game. Van Wagner Sports & Entertainment is executing the Tour on behalf of Lumber Liquidators and the ACC.
“The ACC Football Tailgate Tour Presented by Lumber Liquidators provides an opportunity to showcase and celebrate ACC Football and unite our fans under a common banner,” said Atlantic Coast Conference Commissioner John Swofford. “We are pleased to partner with Lumber Liquidators and look forward to highlighting our brands this fall throughout our league’s footprint.”
“As a Virginia company, we fully understand the passion of ACC fans,” said Marco Pescara, Chief Marketing and Merchandising Officer, Lumber Liquidators.
“Our customers have this same passion for home improvement. This really drove the partnership and we can’t wait for the football season to kick off.”