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Green businesses transform Downtown Waynesboro

Chris Graham

When the South River Fly Shop opened in Waynesboro, the proximity to the South River, the downtown walking environment and the Waynesboro community were all their greatest assets.

“There’s nowhere other than downtown we’d rather be,” says Kevin Little, one of the store’s co-owners.  “From the South River Fly Fishing Festival, the development of a trophy trout stream on the river, to the community of fisherman and outdoor enthusiasts, this is truly our business home.”

They’re not alone, and on Thursday Sept. 27th at 6 p.m. businesses from throughout the city will be gathering to discuss why going green is good for business in Downtown Waynesboro.

Stone Soup Books will be supplying snacks for this open-to-the-public event, located at the South River Fly Shop, 317 W. Main St. in Waynesboro. Entrepreneurs in the arenas of outdoor recreation, local foods, and alternative energy will share their success stories and challenges, while discussing what opportunities exist for other local entrepreneurs to expand and diversify this emerging cluster of green businesses.

Participants in the event include Sigora Solar, the Electric Tractor Store, the Waynesboro Farmers Market, Stone Soup Books, South River Fly Shop, Aquablaze Solutions, and many more as word of the event spreads.

New funding for green businesses will also be highlighted, as the event kicks off a partnership between the City of Waynesboro, Staunton Creative Community Fund, and Waynesboro Downtown Development Inc. to bring microloans, free business consulting services, and training events to downtown.

Businesses can apply for up to $50,000 in start-up and expansionary loans, funded in part by the City’s Community Development Block Grant and in part through leverage funds from the Staunton Creative Community Fund. Stella, Bella, and Lucy’s as well as the South River Fly Shop are both examples of businesses that have benefited from similar financing in the past.

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Chris Graham

Chris Graham

Chris Graham is the founder and editor of Augusta Free Press. A 1994 alum of the University of Virginia, Chris is the author and co-author of seven books, including Poverty of Imagination, a memoir published in 2019. For his commentaries on news, sports and politics, go to his YouTube page, TikTok, BlueSky, or subscribe to Substack or his Street Knowledge podcast. Email Chris at [email protected].

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