
How to grow your email list
Email lists are important because they get a 10 percent higher conversion rate than social media.

Email lists are important because they get a 10 percent higher conversion rate than social media.

It’s amazing how dominant Instagram has become in the world of social media. Eco-advocates would be remiss to not make use of it to raise awareness and spur action on behalf of the planet.

Every so often, something new happens in the world of Digital Marketing that is transformative. Social media was perhaps the last seismic leap, and these days all small business owners are told they need to be on social media to reach customers.

YouTube’s popularity and influence are impossible to overstate. With the possible exception of Facebook, no single social media property (if we can call it that) has had as much influence on the American discourse.

The upcoming presidential election is on TV 24 hours a day, seven days a week, all over social media, the interwebs, front yards in your neighborhood.

U.S. Sen. Mark Warner (D-VA) is highlighting the need for accountability and transparency standards on social media ahead of the November election.

Remember when several UVA football players went to social media to take the Virginia Tech program to task for a mini-COVID-19 outbreak that forced the postponement of their Sept. 19 season opener? Those kinds of things can tend to come back and bite you.

If you’ve been on social media for longer than a minute, you probably have that one java-loving friend or caffeine-addicted acquaintance who swears by the benefits of healthy coffee. You know the one. It could even be you!

You can get yourself shouted down by various social media mobs for trying to report positive trends on COVID-19. So be it. Because there are good things in the numbers.

Thanks to technology, we have social media platforms where we can interact, share ideas, and post about ourselves.
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