The ad rep sitting across from you will tell you how important it is that you buy the big ad package that he has designed just for you.
How do you have any idea of knowing if it’s going to work?
The short answer is, you can’t, unless you go in knowing as much about what he’s trying to sell you as he does.
We offer a class in our Building the Machine series that isn’t popular with our friends in the sales and marketing business.
We pull back the curtain in Getting Past the Ad Rep BS: How to Best Spend Your Ad Dollars on TV, Radio, Newspapers, More.
The topics covered in the class include:
- How to look up newspaper and magazine circulation numbers, radio and TV ratings numbers and website traffic numbers
- Measuring viewers, readers and web visitors on a cost-per-thousand basis
- Demographics numbers on different forms of media to give you a sense of which can best reach your target audience
- Talk your way into the best deal possible with one bit of secret inside ad rep sales info
Class Schedule: Wednesday, June 24, noon-1 p.m.
Augusta Free Press will cover these topics in depth in our Getting Past the Ad Rep BS: How to Best Spend Your Ad Dollars on TV, Radio, Newspapers, More class.
Classes are offered at Panera Bread in Waynesboro.
For more information on website and marketing classes offered by AFP, click here.
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