WWE News: WWE, Mattel extend licensing agreement
Mattel Inc. and WWE announced today a multi-year extension of their global master toy licensing agreement through 2019.
Mattel and WWE have been working together since 2009. WWE action figures rank as the #1 action figure property in the United States.
“WWE and Mattel’s action figure line is consistently ranked in the top two thanks to our creative marketing campaigns, tremendous retail support and seamless infusion of cutting-edge innovations,” said Doug Wadleigh, senior vice president, Global Brands Marketing, Boys and Entertainment for Mattel. “We are excited to continue our partnership with WWE as they expand their global footprint and leverage our global scale to deliver WWE toys to kids around the world.”