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White House ’08: The debut of Ad Watch

Compiled by Chris Graham

OBAMA AND ‘HONOR’: “What’s happened to John McCain?” the announcer intones. And then reads a script that is basically an amalgam of quotes from stories written about assertions from the John McCain campaign in prominent mainstream-media outlets about what is becoming a chief narrative of the ’08 campaign – that the McCain campaign is being less than honest in its assertions.

The closer is strong, in my view. “After voting with Bush 90 percent of the time … proposing the same disastrous economic policies … it seems ‘deception’ is all he has left.”

It is significant to me that the ad didn’t go into detail about the deceptions that it is decrying. The feeling has to be that the average viewer is versed enough in what those deceptions are to use the narrative that I described above as a jumping-off point.

And they thought the Obama side would have a tough time fighting back …



MCCAIN AND ‘CRISIS’: The McCain camp is on the air today with an ad playing on the news from this morning about the crisis on Wall Street.

“Our economy is in crisis,” the announcer relates to us at the beginning of the ad. “Only proven reformers John McCain and Sarah Palin can fix it,” we hear next, before we learn about “Tougher rules on Wall Street to protect your life savings” and “No special interest giveaways.”
And then “Lower taxes to create new jobs.”
How lower taxes for those who make $600,000 or more a year will create new jobs is left to the imagination.

For the most part, a good ad that takes a decidedly different approach than the McCain side has been taking in recent days.


augusta free press
augusta free press