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Augusta Free Press LLC
200 S. Wayne Ave. #1193
Waynesboro, Va. 22980
Phone: 540.949.6574
Fax: 866.295.8799
Email: augustafreepress2@gmail.com
Advertising Inquiries: freepress@ntelos.net

AFP Business Consulting

As professional consultants, Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including website design, SEO, TV/radio, video work, branding and logos, social media and overall marketing campaign design and implementation. Augusta Free Press LLC was founded in 2002 and is a member of the Greater Augusta Regional Chamber of Commerce.

  • Web Design
    Augusta Free Press has designed more than 800 websites for clients in the Shenandoah Valley and Central Virginia. We take care of all facets of web design – visual design, layout design, content development and SEO. Short on staff? We’ll work with you to update your AFP-designed website in a timely manner or train your staff to make changes.

  • Marketing/Social Media Management
    Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.

  • Graphic Design
    Augusta Free Press will help you take your vision to the next level. From branding and logos to print materials, our team will work with you to develop products to showcase your business. From brochures and rack cards to full-color magazines or print/digital ads, we’ve got you covered.

  • Event Planning/Fundraising
    Augusta Free Press will help you plan the best event for your organization. From an open house or anniversary to a 5K or Pay Per View, we can handle it all. Looking for training for your sales staff? We can help energize your employees or board. Need ideas to raise more money? Let us help you plan a successful event. Want to hold a news conference or need help with a press release? We can do that too.


Project Leaders

Chris Graham, President

chris graham ncaaChris Graham, the editor of AugustaFreePress.com, an award-winning journalist and editor, is a 1994 graduate of the University of Virginia, and has covered Virginia politics since 1997.

An author of six books, Chris also co-wrote a book on the history of University of Virginia basketball, Mad About U: Four Decades of Basketball at University Hall, which was published in 2006.

Chris has covered University of Virginia sports since 1995, and is a commentator on ESPN3 college football and baseball broadcasts.

This fall, Chris will serve as the play-by-play voice on radio broadcasts for VMI football, marking his fourth season as a broadcaster for Keydets’ radio broadcasts.

He is a member of the Football Writers Assocation of America, the U.S. Basketball Writers Association and the National Collegiate Baseball Writers Association.

From 2009-2014, Chris was the play-by-play voice of the Waynesboro Generals, a team competing in the Valley Baseball League, a premier college summer baseball league affiliated with Major League Baseball and the NCAA.

The former co-host of “ACC Nation,” a syndicated radio show that ran for four years, ending in 2007, Chris is currently a contributor to “The Mark Moses Show” on 95.9-The Fan in Melbourne, Fla.

Chris also served as a member of the creative team and on-air TV commentator for Awesome Wrestling Entertainment on AWE’s Night of the Legends live pay-per-view event in 2011.

Chris wrote a book on that experience, The Worst Wrestling Pay-Per-View Ever, that was published in 2018.

He is also the former co-host of “Viewpoints” on WVPT, a weekly news affairs TV show that aired from 2016-2017.


Crystal Abbe Graham, Vice President

Crystal Abbe Graham is the vice president of Augusta Free Press LLC. Her areas of focus include web design, graphic design, event planning, fundraising, and marketing strategy.

Crystal began her professional career at The News Virginian (Waynesboro, Va.) in 1999. She has worked as a reporter and editor for several Virginia publications, written a book, and garnered more than a dozen Virginia Press Association awards for writing and graphic design.

A graduate of Virginia Tech, she was the co-host of Viewpoints, a weekly TV news show on WVPT, a PBS affiliate in Harrisonburg, Va., from 2016-2017 (archives 2016 | 2017), and co-host of Virginia Tonight, a nightly TV news show on WVPT that aired from 2004-2005. Her work on Virginia Tonight earned her a national Telly award for excellence in television.

Crystal served on the board of directors of the Virginia chapter of the American Foundation for Suicide Prevention, and was the area director for AFSP’s Virginia chapter in 2017. Under her leadership, the chapter raised $641,155.43 in campus and community walks. In 2017, the chapter also increased event participation (190 events to 111 previous year), educated more people (10,839 vs 3,711 in previous year) and increased community partners from 38 to 98. The team also secured more than 120 corporate sponsorships during walk season and organized the most successful month of fundraising at Baker’s Crust in the restaurant’s history. In 2017, she received the Dr. and Mrs. C. Lennart Sanquist Prevention Award from Mental Health America of Augusta for her work in suicide prevention including the formation of a Suicide Prevention Roundtable. Graham was certified in 2019 by LivingWorks Education to teach safeTALK, a half-day workshop that teaches participants to be a suicide alert helper. She completed the two-day ASIST intervention training in 2016 also offered by LivingWorks Education and has presented programs to local populations (general public, high school and colleges) including Talk Saves Lives, More than Sad, and It’s Real. She served on the mental health expert review committee for the Virginia Department of Education working on revisions to the mental-health portions of the SOLs. In 2019, she founded The Ditto Project. Her dedication to prevention stems from the loss of her identical twin sister, Christina, who died by suicide and suffered from depression. In addition to suicide prevention and mental health, she also advocates for animals, the arts, youth and LGBTQ+ rights.

She has also previously served as the associate director of the Wayne Theatre Alliance, marketing director of the Waynesboro Generals collegiate summer baseball team and was a volunteer business ambassador with the Greater Augusta Regional Chamber of Commerce.

She is most proud of her series covering local efforts to rebuild after Hurricane Katrina, a prevention campaign with the Office on Youth titled “Be the Influence” and efforts around Mental Health Month and a Suicide Prevention Roundtable started in 2016 by Graham.



  • Waynesboro Family YMCA on Marketing: “Augusta Free Press is a true partner in our marketing and social media efforts. They’ve built a dynamic website that now has well over 700,000 yearly page views, a social media platform that sees 40,000 post views monthly, and an email distribution list well over 9000. When we started with them, our website wasn’t functional, we had no email distribution, and less than 1000 FB likes. Chris and Crystal are responsive and professional. It’s like having another staff on board as they attend meetings and game plan marketing strategies with all levels of our staff. We highly recommend them.” – Jeff Fife, Executive Director
  • Vector Industries on Marketing: “Augusta Free Press is the perfect solution for Vector’s marketing needs. From website design to annual reports to event planning to press releases, they are the “one stop shop” for us. We all have special needs and Augusta Free Press is capable of handling anything I ask for. They are always available and easy to reach. We can get busy in our normal lives and unexpected things can interrupt our plans but I can always depend on Augusta Free Press to keep me on schedule with our marketing projects. Vector Industries is a big fan of this dynamic duo because they care about our success!” – Chrissy Johnston, CEO, Vector Industries
  • Klines Dairy Bar on Event Promotion: “Thank you for your marketing support with our company’s special event. It was important that we hand this promotion over to a third party for help. We were so pleased with your content, attention to detail, and expertise in choosing the right mediums and timing. It was spot on! Our company’s 75th Anniversary Cone Day gained attention from all the local news media. Our target audience was reached by consistent social media posts. We served over 5,000 customers on the day of our event.” – Kim Arehart, Klines Dairy Bar Owner
  • Fishburne Military School on Website Design: “Augusta Free Press was pivotal in assuring the success of our new website. Our school depends on having an engaging, highly visible website and AFP helped us build something truly impressive. They ensured that our transition to the new site was seamless and they worked around the clock to implement some very technical design elements. We couldn’t be more pleased with the levels of service, commitment and technical expertise we found with AFP. They took a daunting, frightening project and made it enjoyable and stress-free for us.” – Chris Richmond, Fishburne Military School Communications
  • Office on Youth on Media Blitz: “Want to double your productivity? That is what Augusta Free Press (AFP) did for the Greater Augusta Prevention Partners (GAPP) Coalition. GAPP conducted a community wide media blitz to encourage parents to talk to their children about alcohol, and AFP became an extension of our staff. AFP worked efficiently, within our budget limitations, to get contracts with local media outlets. They handled quotes, billing information, and invoices freeing staff to work on other aspects of the project … I can emphatically say that without the assistance of AFP, our media blitz would not have been able to utilize the breath of media outlets or have the community reach it did. They went above and beyond our expectations.”
  • Hearing Healthcare of Virginia on Social Media/SEO/Website Design: “As our business grew we noticed our website was not keeping pace with our needs. It also felt out of date and not appealing. We were also not seeing the web traffic we would expect even taking into consideration our clienteles average age. We had our industry’s ‘gurus’ working on it for over a year and their determination was our area just was not going to produce the results. Augusta Free Press was recommended to us through a friend and through business associates. After meeting with them they came up with a plan that was tailored to our needs and budget and an approach that allowed us to test the waters. After the first month, our Facebook fans doubled and our calls from web produced in 2 months what it had produced in an entire year previously. We now have appointments made through Facebook and regular email blasts. We are so pleased with the personalized approach and consistent results. Also we express effectively how prompt and easy to work with both Chris and Crystal are. I have yet to not have an email responded to within a few minutes. I would highly recommend them for your computer generation growth needs.”


Need a new business website? Hire AFP

Augusta Free Press has built more than 800 websites for clients across the Shenandoah Valley and Central Virginia. With a track record of more than a decade in website design, let AFP guide you through the process.

Many web developers will focus what they do for you on the first of the three building blocks of a good website – the design.

The design is important, but you need eyeballs.

AFP websites get eyeballs. We design your site to the latest SEO specifications to ensure that they are Google-friendly, which means people browsing the web will find you, via desktop and mobile, wherever they are.

We will also make sure to tie what you’re doing with your website to your social media – Facebook, Twitter, Instagram and YouTube.

We can also consult with you as to how to best use your website with other marketing efforts – TV, radio, print, email newsletters and more.

AFP: Your local marketing specialists

You’ve tried TV, you’ve tried radio, and the newspaper. Some Facebook here, some Google there. None of it seems to work, and it all costs a lot of money.

You want to give up, but can’t afford to. We all need customers and clients, but how do we get them?

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia.

You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.

AFP will devise a comprehensive marketing strategy for your business and manage it for you from start to finish:

  • creating ad copy
  • designing print ads
  • coordinating video, TV and radio commercial production
  • ad placement services (dealing directly with TV, radio and newspaper account executives)
  • creating content for your website
  • creating and managing your e-mail newsletters
  • managing your Facebook, Twitter, Instagram and Google campaigns