Virginia Hospital Research & Education Foundation gets shorter name, new branding

VHHA FoundationThe Virginia Hospital Research & Education Foundation is now known simply as the VHHA Foundation.

The non-profit arm of Virginia Hospital & Healthcare Association (VHHA) selected Richmond-based brand and marketing agencyMadison+Main earlier this year to conduct a rebranding effort, which reduced the organization’s name from 46 characters down to a more manageable 14 letters. VHHA Foundation, founded in 1964, provides continuing education programming, research and patient safety and quality programs to health care professionals across the Commonwealth.

“This rebranding effort marks our rededication to the core mission of the Foundation and our alignment with Virginia Hospital & Healthcare Association,” said Tracey van Marcke, CEO of VHHA Foundation. “With our new brand, we’re ready to continue working to improve health in Virginia by supporting the professionals who work every day in Virginia’s hospitals and health systems.”

VHHA Foundation hosts many events and continuing education opportunities throughout the year, which are specifically focused on issues and challenges within Virginia’s health care sector. On September 27, it will host the state’s inaugural Virginia Behavioral Health Summit at the Westin Richmond hotel. This will be the first event of its kind and elements of the new brand will be shown to attendees for the first time.

“When we first started this rebranding process we had a few goals,” said Dave Saunders, Chief Idea Officer at Madison+Main. “Specifically, we wanted to align the Foundation within the VHHA branding framework and secondly to simplify the name and make it more memorable.”

Books from AFP

2018-19 UVA Basketball Preview: Just $1.99 on Amazon!

UVA Basketball finished the 2017-18 season ranked at the top of the national polls. Augusta Free Press editor Chris Graham offers his insight and analysis on the 2018-19 'Hoos, breaking down the roster, the legacy of coach Tony Bennett, and how the loss to UMBC could fuel a run through March Madness next spring.

The Worst Wrestling Pay-Per-View Ever: Just $3.49 on Amazon!

Chris Graham offers a glimpse behind the curtain of the pro wrestling business in his new book, The Worst Wrestling Pay-Per-View Ever, the inside story of the 2011 Night of Legends, a live pay-per-view event featuring stars including WWE Hall of Famers Kevin Nash, "Hacksaw" Jim Duggan and The Rock 'n Roll Express that was met with almost universally negative reviews.

Mad About U: History of University Hall available on Amazon for just $5.99!

Mad About U: Four Decades of at University Hall is a comprehensive book covering the players, coaches and memories of University Hall at the University of Virginia. Join us as we look back at the memories from more than 40 years in U Hall.

News From Around the Web

Shop Google