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Virginia Film Office announces new director

The Virginia Film Office announced on Wednesday that Andy Edmunds will be the new Virginia Film Office Director.  Edmunds had been serving as the Interim Director since April, stepping in for long-time Film Office Director Rita McClenny who has been named President and CEO of the Virginia Tourism Corporation.  The Film Office is a division of VTC.

McClenny stated, “For over 15 years Andy Edmunds has been a vital part of the Virginia Film Office.  His work has elevated the reputation of the office worldwide and his tenacity and relationship building have brought the Commonwealth numerous projects resulting in significant economic opportunities for Virginians.  Spielberg’s Lincoln chose Virginia, and had a superb production experience, largely due to Andy Edmunds’ focus and attention.  I am confident that Andy is the perfect choice to lead the Virginia Film Office into the future.”

Andy Edmunds is a Virginia native and an accomplished musician and songwriter.  After studying music at VCU in the mid ‘80s, Edmunds produced a music video of one of his songs that was broadcast on MTV. This experience introduced him to the film production industry where he ultimately settled in as a location scout until landing a job at the Virginia Film Office in 1997.  “I found myself in a non-traditional area of economic development that seemed to be perfectly suited to my experience and interests.  I look forward to continuing to give back to the state I know and love through an enthusiastic approach to attracting clients and delivering creative solutions”, says Edmunds.  Andy enjoys a 23-year marriage to Andrea, founder of local web success PoshTots.com.  They and their three children, Madison, Emma and Evan, have lived on the James River in Varina for 18 years.

“Rita McClenny has been and will continue to be an inspirational leader.  I am honored to continue the great customer service work and traditions      that Rita has nurtured over her long and successful tenure at the Film Office.  I appreciate her confidence in me to do so.” Edmunds stated.

As part of the transition, Edmunds has promoted Mary Nelson, former Communications Manager at the Film Office, to the position of Deputy Director.  Edmunds commented: “Mary Nelson’s years of experience at the Film Office, along with her recent position as President of the Association of Film Commissioners International, give this office a valuable perspective and a depth of knowledge unique to Virginia.  I am fortunate to be on such a superb team of dedicated and talented friends and colleagues.”

The film industry in Virginia plays a significant role in the state’s economy.  In 2011, total economic impact of the film and television industry in Virginia was $394.4 million, a 14.5 percent increase over 2010.  In addition, 3,817 jobs were attributed to the film industry in 2011, up from 2,651 jobs in 2010.


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