Home Betting Best Bet Builder Betting Sites in the UK 2023 – Compare the Best Today
Joe Halliday

We truly live in a golden age of sports betting, in which the constant stream of technological innovations continues to make our lives – as bettors – a whole lot easier. The bet builder tool is one of the latest examples of this, making it quicker and more fun than ever before to place multiples wagers. 

In this article, you’ll learn everything you need to know about the mighty bet builder. We’ll explain exactly what it is, the best sites on which you can find it, give you plenty of bet builder tips on how to use this valuable tool. 

Best Betting Sites UK

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*bet365: For new customers only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #Advertising disclosure

Top 10 Bet Builder Betting Sites in the UK 2024 

  1. Bet365 – Our #1 overall bet builder betting site
  2. William Hill – A prestigious brand with an outstanding reputation
  3. Betfred – Cool, modern interface combined with a lengthy track record
  4. BoyleSports – Get both boosts and insurance on your accumulators
  5. 888sport – Use the bet builder for football, golf, NFL, and more
  6. BetUK – Get free bets every single week, via the Acca Club
  7. VirginBet – Live streaming of football, horse racing, and more
  8. 10Bet – Increase your winnings with a constant stream of boosted prices
  9. QuinnBet – Arguably the best horse racing betting site around
  10. BetGoodwin – Exciting, up-and-coming bet builder sportsbook

What is a Bet Builder?

We’ll get stuck into the specifics of how to use a bet builder, and why you’d want to, shortly. For now, here’s a brief introduction for the bet builder newbies among you. 

There are two main types of sports bets – singles, and multiples. Singles involve betting on just one outcome, such as a team to win a given football match. Multiples involve wagering on multiple outcomes, all of which must come true for the bet to win. 

Bet builders are a tool designed to help it easier than ever for you to place multiples bets. Specifically, they help you out with ‘same-game multiples’, in which – although you’re betting on multiple outcomes – they’re all actually taken from the same matchup. They’re completely free, easy-to-use, and can typically be located directly in the section housing a given game’s markets. 

Best Bet Builders Compared

As you surely know, there are a huge range of great betting sites serving British punters. Of those, a surprisingly large number do indeed offer bet builder tools. 

We’ve waded through these many options, en route to curating our top 10 list of bet builder sites. Below, you can see how these options stack up in a crucial area – the welcome offer – and learn what area each brand specialises in. 

Bookmaker Sign Up Offer Best For
Bet365 Bet £10, Get £30 in Free Bets Best welcome offer around
William Hill Bet £10, Get £30 in Free Bets Best acca-specific special offers
Betfred Bet £10, Get £30 in Free Bets Most user-friendly bet builder
BoyleSports Bet £10, Get £20 in Free Bets  Best bet builder for golf
888sport Bet £10, Get £30 in Free Bets Best selection of bet builder markets
BetUK Bet £10, Get £30 in Free Bets Best on-the-go bet builder
VirginBet Bet £10, Get £20 in Free Bets Best for live streaming
10Bet 50% Deposit Match, Up to £50 Best selection of enhanced odds
QuinnBet £10 Create a Bet Welcome Offer Best for horse racing
BetGoodwin 50% Of First Day Losses Back As A Free Bet Up To £25 Best new bet builder betting site

Best Bet Builder Sites UK Reviewed

Plenty of sportsbooks in the UK might offer a bet builder tool, but there’s still a huge difference in quality between those bookies. The 10 brands listed above really are the best of the best in this area, and – below – you can discover what made our top five stand out among this lofty company. 

1. Bet365 – Best Overall Bet Builder Betting Site (Bet £10, Get £30 in Free Bets)bet365 bet builder home page

The explosive success Bet365 has enjoyed in the past couple of decades or so has been incredible. From relatively humble beginnings at the turn of the century, this has become not only one of the best bet builder betting sites, but arguably the top sportsbook around. 

Quite simply, Bet365 ticks every box you could hope for. Both the desktop site and mobile apps are extremely intuitive, reliable, and highly-responsive. The selection of betting markets is excellent, and the Bet365 bet builder tool for both football and tennis is very easy to use indeed. You can also execute both full and partial cash outs, and Bet365’s famous ‘Early Payout’ offers are some of the best ongoing promotions out there. 


  • Extremely well-regarded brand
  • Full and partial cash outs
  • Extensive selection of live streams


  • Customer support isn’t the best

*For new customers only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #Advertising disclosure

2. William Hill – Most Prestigious Bet Builder Betting Site Around (Bet £10, Get £30 in Free Bets)

william hill bet builder home page

There are a few brands on this list with impressive reputations, but none that are more impressive than William Hill’s. If you’re looking for a prestigious bet builder sportsbook, look no further. 

The William Hill bet builder – called #YourOdds – has been in place for a while now, and it remains quick and easy to use. Even aside from the William Hill bet builder, all the other features you’d expect from a premium sportsbook are also in place. These include live streaming, mobile apps, 24/7 support, Acca Boost and Insurance deals, and there’s even a ‘WH Radio’ station too. Add in virtual sports, boosted odds, and more, and William Hill is basically a one-stop shop for all your betting needs. 


  • Outstanding track record
  • Constant stream of enhanced odds
  • Several acca-specific special offers


  • More payment options available elsewhere

3. Betfred – A Brilliant Blend of History and Modernity. (Bet £10, Get £30 in Free Bets)

betfred bet builder home page

Of all the brands on this list, Betfred is the only one which can rival William Hill’s track record. Its own history stretches all the way back to the late sixties, but – in recent times – it has done a great job of keeping up with technological innovations. 

Its bet builder – available for a nice variety of football markets – is just one example of this. The mobile apps are also excellent though, and there’s also an excellent virtual sports section. Betfred provides plenty of great special offers too, including Acca Insurance, winnings boosts, and more, and you can even place pool wagers here as well as regular fixed odds bets. 


  • #PickYourPunt bet builder is extremely easy to use
  • Track record goes back decades
  • Acca insurance deal in place


  • Relatively small selection of payment methods

4. BoyleSports – Use a Bet Builder for Both Football and Golf (Bet £10, Get £20 in Free Bets)

boylesports bet builder home page

BoyleSports is arguably the least famous bet builder brand we’ve looked at so far. Its own history is extremely impressive though, going all the way back to the late eighties, and it remains Ireland’s biggest independent bookmaker. 

For bet builder fans, BoyleSports provides this handy tool not only for football, but for golf too. There’s also an excellent cash out tool, plus live streaming of major sporting events, and the mobile apps are very strong indeed. The highlight here, however, is almost certainly the horse racing section, which provides not only an exceptional selection of markets, but plenty of racing-specific special offers too.  


  • Acca Boost and Insurance deals available
  • Brilliant reputation in the industry
  • Bet builder for golf as well as football


  • User interface could definitely be modernised

5. 888sport – Widest Bet Builder Market Coverage (Bet £10, Get £30 in Free Bets)

888sport bet builder home page

Rounding out this prestigious top five nicely, we have 888sport. This bookie might have the shortest track record so far, only launching in 2008, but the 888 brand goes back much further than that, and enjoys an excellent reputation around the world. 

888sport also has the widest range of bet builder markets in our entire top 10. The tool is not just available for football, as on most betting sites, but also for the NFL, MLB, NBA, and NHL. Not only that, but you can actually place live bet builder wagers, as well as regular pre-match ones, and doing so – like everything else on the 888sport platform – is extremely straightforward. 


  • Use the ‘Acca Club’ for weekly free bets
  • Bet builder available for a whole range of markets
  • Nice live streaming section


  • Not the quickest loading speeds

How Does a Bet Builder Work?

The bet builder was invented to solve a specific problem. Plenty of people like to create multiples, with the mighty accumulator being one of the most famous bet types of all. 

Actually creating an acca, however – particularly a same-game one – can be fiddly. Bookies only allow you to combine certain bet types into these same-game multiples, meaning that you’re often simply guessing at what you are and aren’t allowed to wager on. Not only that, but you’re often unsure of your odds as you go along, and how each selection affects them. 

A bet builder solves all of these problems. It shows you exactly which bet types are eligible for combination into a single wager, and updates your price constantly as you add and remove these selections. 

Better yet, they actually work in an extremely simple way. You begin by picking the matchup you’re interested in, and opening its markets. Near the top of that subsection, you should see a ‘Bet Builder’ option. Click it, and all the selections that are eligible for same-game multiples will be displayed. You can then add and remove these as you please, getting the bet – and the odds – you want. Once you’re happy, you can simply add it to your betslip, set a stake, and place your customised multiples wager as if it were any other bet.

How to Use a Bet Builder

As previously noted, bet builder tools tend to be extremely easy to both find and use. If you’re lacking experience in this area, however, here’s a quick and easy guide on how to do so. 

Step 1 – Create and Fund an Accountbet365 bet builder sign up

There are plenty of good bet builder sportsbooks out there, but – to speed things along – we’d recommend just picking one of our top 10 brands. In this case, we’ll assume you’ve gone with the Bet365 bet builder. 

To get started, just head over to the homepage and click ‘Join’ in the top-right. Now provide the necessary personal information, set your username and password, and create your account. Once that’s done, log in to your new account and hit ‘Deposit’ in the top-right. Now use the dropdown menu to select a payment method, provide the necessary payment information, and make a deposit to fund your account. 

Step 2 – Find Your Matchup

bet365 bet builder markets

Head back to the main sportsbook section by clicking ‘Sports’ on the top menu. Now choose a sport which features the bet builder tool (like football), browse the list of upcoming games, and click on one to open its markets. 

Step 3 – Create Your Wager

bet365 bet builder bet placement

Once you’ve picked a matchup, look towards the top of its markets for a ‘Bet Builder’ option, and click this to open up the Bet365 bet builder. You will now see a list of all the bet types that you can choose between. Add and remove these as you please, and your odds should update accordingly within the bet builder. 

Step 4 – Place Your Bet

bet365 bet builder deposit

Once you’re happy with your wager, it’s time to formalise it. Within the bet builder tool, you should see an option to confirm the bet. Click this, and it should be added to your betslip. You can now set a stake and place the wager as you would with any other regular bet. 

In What Sports Can You Use a Bet Builder?

As you already know, modern-day sportsbooks provide a huge range of different sports you can bet on. Only a few of these, however, will have a bet builder tool. Below, we’ve listed the most common examples of markets where you can indeed find a compatible bet builder. 


Football is the biggest online betting sport, by far. As such, it’s completely unsurprising that it also enjoys the best bet builder coverage by an absolute mile. 

All of our 10 best bet builder sites have this tool in place for football. Not only that, but football also invariably sees the widest choice among bet types. These typically include a nice range of both team-based and player prop options, and – with bookies like Bet365 – you can place bet builder wagers both pre-match and in-play. 

American Sports

The four major American leagues – the NFL, NBA, MLB, and NHL – have become increasingly popular among British bettors in recent years. Bookies have been quick to react to this trend, and now cover not only every matchup, but also provide special offers for these sports. 

When it comes to bet builder tools, however, there’s decidedly less coverage. 888sport does indeed provide a bet builder for all four of these sports though, so – if you’re a fan of basketball, American football, baseball, or hockey – that should be your first stop. 

Other Sports

In addition to the two areas listed above, you’ll find bet builder coverage in the UK extends to a few other markets. Obviously this varies from bookie to bookie, but two fairly common options are tennis and golf. 

In the latter case, you’ll often be limited to some form of outright wagers, covering the entire duration of a tournament. Tennis offers more flexibility though, across player props and game-by-game, set-by-set, or whole-match wagers. For our money, BoyleSports has the best golf bet builder around right now, while Bet365’s tennis bet builder is outstanding.

How to Choose the Best Bookmaker Bet Builder

The bet builder might have started off as an exciting innovation, but nowadays it’s fairly commonplace. As such, you’ve got plenty of choice when it comes to picking a bet builder betting site, and we’d recommend making these some of the key criteria in your search. 

Available Sports

For your purposes, it doesn’t matter how many sports a bookie covers with its bet builder. If the ones you actually care about aren’t included, then it’s no use to you. 

As such, checking the market coverage is one of the first things you should do with any brand you’re interested in. If you love betting on tennis, for example, then you should confirm that there is indeed a tennis bet builder in place before signing up.


Bet Type Selection

Once you’re sure that your favourite sports come with a bet builder attached, your next step should be finding out what you can actually bet on. 

In this instance, it really is a straightforward case of ‘the more, the better’. A wider selection of bet types will give you more options for your bet builder wagers, and help to keep things fun and interesting for the long haul.


Odds Quality

The sheer quality of the prices being offered by a bookie is often overlooked by punters. You shouldn’t make this mistake, either with your bet builder picks or any other wagers. 

Before committing to a build a bet bookie, it’s worth checking that the prices being offered for your wagers are fair. Fortunately, doing so is incredibly easy. Simply head to another betting site or two, create an identical same-game multiples bet there, and compare the odds.


Ease of Use

User-friendliness should be one of the biggest advantages of the bet builder tool, over simply putting same-game multiples together yourself. Again, we’re pleased to say this is something that’s very quick and easy to check. 

Almost all bookies will let you access their bet builder tool for free, without needing to create an account. Do so and try playing around with it to create some example multiples wagers, gauging how intuitive it feels to use as you do so.


Mobile Coverage

Most top UK betting sites will also offer high quality mobile apps nowadays. If you’re an on-the-go bettor, then you should take this into consideration during your search for the perfect bet builder. 

Firstly, we’d recommend downloading the brand’s mobile app and checking that the bet builder tool has been ported over. Once that’s confirmed, create a few practice same-game multiples to see how easy the mobile version of the tool is to use on your particular device.


Top 5 Ultimate Bet Builder Tips Today

Overall, the bet builder tool is definitely a great development in the betting industry. There’s still a right way and a wrong way to actually operate it though, with these being our top five bet builder tips today. 

Tip 1 – Shop Around

Don’t simply commit to the first bet builder brand you like the look of. You’ve got plenty of options here, and it’s definitely worth heading to a few different websites, trying out their build a bet tools for free, and seeing which of these you enjoy using the most. 

Tip 2 – Create a Staking Plan

Knowing how much to stake on your bet builder wagers is one of the biggest challenges for inexperienced users. To counter this, one of our top bet tips is to create a staking plan early on. Identify how much you’re willing to wager per week or month, then divide this by how many bets you wish to place within that timespan to arrive at your average stake amount. 

Tip 3 – Start Small 

Bet builder tools themselves tend to be easy to use. Actually crafting winning same-game multiples, however, takes a little more practice. As such, we’d definitely advise starting off with comparatively small stakes, and building up from there as you grow more comfortable. 

Tip 4 – Check for Special Offers

Most of our recommended bet builder sportsbooks provide multiples-specific special offers, such as Acca Insurance or Acca Boost. You should definitely check whether these are compatible with the bet builder tool, since these promotions can have a significant impact on your profits and losses.

Tip 5 – Be Realistic

Remember that bet builder wagers are hard to pull off. As such, one of our biggest bet builder tips today is that you shouldn’t go constantly chasing after huge wins. Instead, concentrate on putting together bets that have a realistic chance of winning, and – overall – which offer a nice blend of risk and reward. 

Pros and Cons of Using Bet Builders

We’ve generally stayed positive on bet builder tools as a whole throughout this article. Like all sportsbook features, however, they have both their strengths and weaknesses, and we’ve collected the most notable examples of each below. 


  • Convenience

Plenty of punters enjoy an accumulator, but actually putting one together can be a pain. A bet builder tool makes the world of difference here, with the creation of same-game multiples being an absolute cinch. 

  • Encourages Creativity

It’s easy to get stuck in a betting rut, in which you pick the same old bet types over and over. A good bet builder tool, however, will present you with a wide and fascinating variety of bet types, allowing you to truly get creative with your picks. 

  • Higher Upside Bets

Bet builder wagers are hard to get right. When they do win, however, the profits you’ll get from them are also proportionately larger than those you can typically enjoy with singles bets. 


  • Analysis Paralysis

Some punters will thrive on the aforementioned scope for creativity which bet builder markets allow. Others, however, might feel overwhelmed by the sheer range of options here. 

  • Riskier Wagers

Bet builder wagers are always multiples, which – by their very nature – are hard to get right. As such, while the potential rewards are high, the risk that you’ll simply lose your stake is also sizable.

Top Bet Builder Betting Sites Offers in 2024 

All of our recommended bet builder sportsbooks provide you with welcome offers in exchange for signing up. It’s not obligatory that you trigger these, but – since they deliver bigger rewards than any other form of promotion – we’d certainly recommend doing so. 

Among UK-based bet builder bookies, the most common welcome offer type by far is the ‘Bet X, Get Y’ deal. This involves placing a qualifying wager meeting a certain minimum amount, and receiving free bets in return. You’ll occasionally find ‘Deposit Match’ and ‘Risk Free Bet’ welcome offers too though, which also provide plenty of value. 

Below, you can check out the five top special offers provided by UK-based bet builder sites right now. 

Best Bet Builder Betting Sites Offers

  • *Bet365 – Bet £10, Get £30 in Free Bets
  • QuinnBet – £10 Create a Bet Welcome Offer
  • William Hill – Bet £10, Get £30 in Free Bets
  • BetUK –  Bet £10, Get £30 in Free Bets
  • 10Bet – 50% Deposit Match, Up to £50

*For new customers only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #Advertising disclosure

Best Bet Builder Apps in 2024 

Like bet builder tools, mobile apps have been an extremely important development in modern-day sports betting. They provide an unparalleled level of convenience by allowing you to wager wherever you are, whenever you please. 

These two features really do go hand-in-hand, with convenience being the biggest plus-point of both. We’re pleased to say, therefore, that most build a bet bookies nowadays will include this tool with their mobile apps. This is certainly something you should check before committing, however, and – as noted earlier – you should gauge how well the tool performs on your particular mobile device. 

As you conduct your search, we’d recommend prioritising these three mobile-focused bet builder bookies:

For new customers only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #Advertising disclosure

Final Thoughts

While not quite as essential as in-play betting or cash out, the bet builder tool has still been a significant development in the betting industry. Multiples betting is extremely popular, after all, and a good bet builder allows punters to pursue this course with unparalleled ease. 

After reading this article, you should have a great idea of what a bet builder is, and how to use it. All that remains for you to do now is pick one of our best bet builder sites, create an account, and start experimenting with its bet builder for yourself. 


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Joe Halliday

Joe Halliday

Joe is an expert in both online casinos and sports betting sites. He has worked as a full-time online gambling content creator for over six years now, and has many more years of personal betting experience. He particularly enjoys betting on football, where he favours a stats-based strategy, but likes gambling on the NFL, NBA, and more too. Elsewhere, Joe carries his data-driven approach to Fantasy Premier League, for which he writes tips columns, how-to guides, and more. Joe has written for a wide variety of sports betting and casino sites including TopBettingSites, FootballBettingSites and OnlineBettingSites