Even the social media marketing and Internet marketing have taken the world by storm, print marketing is still a vital component to the success of your business.
And while there are many benefits to print marketing, the one downside can be the cost.
But how do you cut down on costs, without sacrificing the professional and polished look of your materials?
In this article, we’ll go over the top 5 tips for saving money on print marketing. Keep reading to learn more!
1. Check Your Mailing List
If your product is clothing for middle-aged women, it wouldn’t make much sense to send marketing materials to a 20-year old male college student, would it?
Yet, so many companies do not take the time to check their mailing list to make sure they are only sending materials to their target market.
Therefore, before you even think about new designs for print marketing, go through your mailing list send figure out who needs to be on there and who doesn’t. Doing this will make sure your message gets into the right hands.
2. Order in Bulk
Even though your designs and messages will change, it’s likely that the materials you print on won’t (nor do they need to).
For this reason, it’s always best to order your printing materials in bulk. This goes for not just the paper, but also the envelopes and stamps as well. This is an easy change that can save you a lot of money, while still maintaining through quality of your marketing.
You can even put your businesses personal touch on your printing materials by ordering custom postage stamps, envelopes and paper.
3. Hire an In-house Designer
If it’s realistic for your business’ budget, hiring an in-house designer can really help you cut back on your printing costs.
While it may cost you more money upfront, in-house designers can save you major money in the long run by creating designs that are effective through first go around.
If you try to do everything yourself, you may find that you have no idea how to convey your brands message in design form. Hire a freelancer, and you’ll find they don’t know your brand or your overall marketing strategy well enough to create something that will really resonate with your customers.
An in-house designer will help shorten production time and make sure you get the best results every time.
4. Proof, Proof, Then Proof Again
Sending out marketing materials that have grammatical errors on them misinforms your customers and makes you look unprofessional.
To prevent the issue of having to reprint everything because of one tiny mistake, make sure you do several rounds of proofing before giving the final go ahead. And make sure the proofer isn’t the same person every time. Sometimes all it takes is a fresh pair of eyes to spot a tiny mistake.
5. Use a Professional Printer
It can be tempting to print materials in your office for convenience sake, but you should avoid doing this at all costs.
This is because the ink for home and office printers is incredibly expensive- sometimes even 5 times the price!! Plus, let’s not forget the wear and tear on your machine from printing and the cost per click.
Take a few minutes to call some print shops and shop around for one with a good price to partner with for your printing needs.
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