The Pulse | Two-thirty in the mornin’

That’s what time Keith Jones has to get out of bed to get ready to host the “Daybreak” show on WHSV-TV3 every morning.

Which puts him in bed most nights at …

“About six, six-thirty,” Jones told me.

I had just told him that I have “Daybreak” on in the background every weekday morning getting ready for work.

Clarification: not the 5-7 a.m. live version of “Daybreak.” Oh, no. I’m aware that there is a 5-7 a.m. in the day because I read a lot, but I am never, ever out of bed doing anything at that ungodly hour.

Nope, I watch “Daybreak” on the 7-9 a.m. repeat on My Valley.

“That is kind of early,” Jones said of the early-morning show, which I like because it for the most part stays away from the fluff that mars in my opinion the likes of “The Today Show” and “Good Morning America.”

“Daybreak” is news and weather looped through every 10 minutes with a minimum of fluff, though it can be well-timed for the early risers on the set.

Last week a segment ran with a local chef giving tailgating cooking tips. The reward for the on-air staff: barbecue, and lots of it.

“It was six in the morning, and you’d think it was too early for something like that. But when he asked if I wanted to try some, I’m like, Yeah!” Jones recalled.

Your stomach has to wake up at two-thirty, too, so six-thirty, that’s pretty much lunchtime, right?

The hardest part to the early-to-bed, early-to-rise lifestyle – “having a normal life on the weekends.”

“Because you want to have something of a normal life,” Jones said.

That ends on Sunday. Even being a huge NFL fan, Jones has to be tucked in by six-thirty at the latest to be able to function Monday morning.

“By about Wednesday, I’m back in the groove,” Jones said.

I’m yawning just thinking of the poor guy.


– Column by Chris Graham


augusta free press
augusta free press news

UVA Basketball Fans!

uva basketball team of destiny
Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25. The book, with additional reporting by Zach Pereles, Scott Ratcliffe, and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018 through to the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.

Dick Vitale on Team of Destiny: “This is a hoops story you will LOVE! Jerry and Chris capture the sensational and dramatic championship journey by Tony Bennett and his tenacious Cavalier team. UVA was Awesome Baby and so is this book!”

Ralph Sampson on Team of Destiny: “Jerry and Chris have lived and seen it all, even before my time. I highly recommend this book to every basketball fan across the globe. This story translates to all who know defeat and how to overcome it!”

Buy here.

AFP Business

As professional consultants, Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including website design, SEO, TV/radio, video work, branding and logos, social media and overall marketing campaign design and implementation. Augusta Free Press LLC was founded in 2002.

Web Design

Augusta Free Press has designed more than 800 websites for clients in the Shenandoah Valley and Central Virginia. We take care of all facets of web design – visual design, layout design, content development and SEO. Short on staff? We’ll work with you to update your AFP-designed website in a timely manner or train your staff to make changes.

Marketing/Social Media Management

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.

Graphic Design

Augusta Free Press will help you take your vision to the next level. From branding and logos to print materials, our team will work with you to develop products to showcase your business. From brochures and rack cards to full-color magazines or print/digital ads, we’ve got you covered.

Event Planning/Fundraising

Augusta Free Press will help you plan the best event for your organization. From an open house or anniversary to a 5K or Pay Per View, we can handle it all. Looking for training for your sales staff? We can help energize your employees or board. Need ideas to raise more money? Let us help you plan a successful event. Want to hold a news conference or need help with a press release? We can do that too.

Click here for more.