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Staunton welcomes group sales and marketing manager for tourism

katie-campbell stauntonKatie Campbell has been named the City of Staunton group sales and marketing manager, a position created this fiscal year in the city’s tourism department. Campbell will help to more effectively market Staunton to potential visitors and will assist Staunton tourism businesses in remaining competitive.

Campbell has built a career in marketing, public relations, event management and sales over the last 14 years. Most recently she worked as a project manager for the Heifetz International Music Institute in Staunton and for the Hylton Performing Arts Center at George Mason University (GMU) in Fairfax County.

She previously worked at GMU’s Hylton Performing Arts Center as a marketing and audience development coordinator; at the John F. Kennedy Center for the Performing Arts in the District of Columbia as a program coordinator; and for Prince William County Public Schools, first as a cablecast technician, and then as a producer and programmer.

Sheryl Wagner, Staunton’s director of tourism, said: “Katie brings an impressive amount of experience in promoting arts and culture. Her background is a perfect fit for Staunton, which has a lively and notable arts and culture scene that draws thousands each year from near and far. We’re excited to build on the successes we’ve had in tourism over the years and boost the City’s profile as both a hip and historical destination through Katie’s professionalism and talents.”

Campbell lives in Staunton with her family and enjoys arts and crafts, spending time outdoors exploring the Shenandoah Valley, and cheering for the Virginia Tech Hokies.