Show Your Joe Boxer: Waynesboro Family YMCA riffs on viral video

[embedplusvideo height=”450″ width=”600″ editlink=”http://bit.ly/1c9aSlw” standard=”http://www.youtube.com/v/e02b_ZpKJPk?fs=1″ vars=”ytid=e02b_ZpKJPk&width=600&height=450&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=&notes=” id=”ep8991″ /]

 

You’ve no doubt seen the Kmart Joe Boxer ad. Male models in tuxes, and boxers, playing a bell choir as if inspired by Elvis Presley. The Waynesboro Family YMCA is riffing off the viral video to promote its Black Friday membership drive.

“We were looking for a fun way to get the word out,” said Jeff Fife, the executive director of the Waynesboro Y.

Augusta Free Press produced the Y’s take on “Show Your Joe Boxer.” The video stars Fife along with YMCA staffers Tony Cooper, John Spears and Norm Wright and board of directors members Rob Rule and Bill Hausrath.

The video starts with the group playing bells as in the Joe Boxer viral ad. The group stops at the point where the male models in the Kmart commercial put down their bells and begin with the hip gyrations, with Hausrath walking off the set saying, “My wife said this was a bad idea,” and Rule following not far behind.

Fife then convinces the remaining group members to spell out Y-M-C-A.

The Black Friday promotion offers prospective new members the chance to sign up with no joiner’s fee, no contracts and a free month’s membership.

More information on the Black Friday promotion is online at www.WaynesboroYMCA.com.

Augusta Free Press is a full-service website design, graphic design, video production and marketing firm based in Waynesboro, Va.

More online at www.AFPBusiness.com.

uva basketball team of destiny
Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is now available at a special pre-sale discounted price of $20. The book is expected to ship by May 15, 2019, and expected to retail for $25.
Pre-order for $20: click here.


The book, with additional reporting by Scott Ratcliffe and Zach Pereles, will take you from the aftermath of the stunning first-round loss to UMBC in 2018, and how coach Tony Bennett and his team used that loss as the source of strength, through to the ACC regular-season championship, the run to the Final Four, and the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.
 
augusta free press

Shop Google


Comments

%d bloggers like this: