SEO for local contractors
Do you have troubles ranking on Google? Well, look no further. We are here to help you be ahead of the competition. SEO is big right now and with so many businesses out there, it’s hard to place yourself in the first rows. Regardless if you have any background SEO knowledge or not, we will show you the way to the first pages of the search result. You just need to follow these simple steps.
1. Find the right season
Winter and autumn is never really a good season of improving homes. People hibernate during the winter and think about which aspects of their home need remodeling, renovating or even doing a subfloor extension. Spring is the right time due to some SEO when it comes to ranking. That’s when every carpet installer, house painter, electrician, and foundation contractors fight to stay at the top and ahead of the competition. SEO makes all the difference in the world when it comes to revenue.
If you’re a local contractor, it may be more difficult for you when it comes to SEO. This is because local contractors have worked with small businesses. Usually, they don’t have spare time to spend in online marketing. They want to keep their marketing budget as low as possible. Local contractors relly most on oral referrals.
2. Create a website
If you don’t have one, get one right away. It doesn’t have to be something complex. Add the basic features and that will be it. Your website should include city or location and the name of your business.
3. “About Us”
This is extremely important when it comes to online marketing as a local contractor. Let people know who you are and what your company is. You should include photos of you and the team. People will feel more welcome when they see who they hire. Also, you should include the areas you usually work in. List cities, counties and even states. In the contact area, include everything you can offer. You have to enable people to use their most suitable means of communication. If somebody is not comfortable with calling you on your phone, they might be more comfortable with emailing you or vice versa. Websites also allow you to have a testimonial page. That’s where clients can review your work and give comments about it. This is important for the reputation of your business and proof that you’re worth every penny.
4. Do some blogging
This is the biggest trend this year when it comes to ranking on Google. You don’t have to be great at writing, you just need to be open and honest. That’s what people appreciate most. For some additional flare, add some humor to your blogs. You can find topics people are most interested in. You can write about future features you plan on adding to your business. Also, you can write problems people have most issues with when it comes to home improvement. You can even write about what’s happening in your hometown. Blogs are the best ways to get ahead of the competition.
5. List your business
Get your business listed in big business directories. You can also list your business in the yellow pages. By listing your business in these directories, you will get mentions about your services which will be crucial for ranking you in search engines. Watch out for your presence in the listing directories, for that you can use getlisted.org. Get your contact information out there on every single directory.
6. Post photos
Take pictures of the work you do and the office regularly. Pictures will let your customers have some insight on your business. Also, you can use these pictures for accompany your blogs. You can add pictures before and after you’ve done the project. Customers will appreciate you even more if you can give them a solid example of your work. Photos are also proof that you practice what you preach.
7. Social media
Use social media platforms to post your pictures and blogs. Social media platforms like Flickr and Pinterest are a great place to promote businesses. They allow customers to be redirected to your site after they click on the picture.
8. Hire professionals
If you’re struggling with all of these things, it’s best to hire somebody to do it for you. There are marketing services that will do a proper evaluation to your business to check and see which corners should be accentuated. If you do this on your own, you might encounter on some technical issues that will require a professional to take care of.
Maybe some of your competitors have not yet thought of SEO ranking. That’s why you need to get a move on and handle this as soon as possible. People use the Internet for everything, even for hiring a great contracting service. Whether you decide to do some research and do it or self, or you decide to hire a professional, start SEO right now.
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