Power Hour: AFP leads class on Event Strategy

AFPnewNeed help with your marketing strategy or planning a successful event? Join Augusta Free Press at the Power Hour at Panera Bread in Waynesboro for our series of one-hour business classes. Flexible schedule: morning, lunch and evening classes available. Class will start promptly at designated time. Class does not include food. Arrive early to order and enjoy food from panera bread.

Classes are limited to first 25 people – sign up today!
Get a firm grasp on your business strategy: powered by AFP.
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Power Hour: Event Strategy

Tuesday, Dec. 9, 9AM
$10 per person

Putting on a big event – a concert, a conference, a lecture, live theater – costs a lot of money and a lot of time. Unfortunately, the lesson from the movie “Field of Dreams” – “Build it, and they will come” – doesn’t usually apply. A quality event needs a quality marketing plan behind it, or … bad news, NOBODY WILL COME.

This class covers:
– Schedule: How soon before an event do we need to get started?
– Marketing strategy: How much do we need to be willing to put into advertising our event? What advertising platforms (TV, radio, print, online) are best for my particular event?
– Sponsors: Ideas for how to develop marketing partners to help with the costs of your event
– PR: How to leverage media opportunities (TV and radio interviews, newspaper stories) to increase visibility for your event
– How to use social media: And how much is too much?
– Create a buzz: Get people talking about your event weeks and months in advance
– Online ticket sales: Use that buzz to generate early dollars, with ideas for how to incentivize those early purchasers
– VIP: Ideas for creating multiple ticket levels (VIP experiences, etc.)

Sign up today!

 

Free 15-minute consultation! Participants in Augusta Free Press classes can get a free 15-minute phone consultation on their web and marketing needs. Sign up on location after class to get your 15-minute free consultation on the schedule. One complimentary consultation per company or organization.

 



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