Philanthropy and how entrepreneurs can do their part

Philanthropy is a growing phenomenon among millennials. The numbers bear this out, as millennials are expected to be the most generous generation in history.

Philanthropist Matt Redhawk says that entrepreneurs have a big part to play when it comes to giving. But how can entrepreneurs do their part and enhance their companies at the same time.

Matt Redhawk looks at this important issue.

Bolstering Morale and Attracting Top Talent

Evidence shows that companies that invest some time and resources into philanthropy are more likely to boost morale and attract top talent. Giving is important to the millennial generation and so philanthropy should become a part of your recruitment strategy.

Entrepreneurs don’t have to give everything they have in order to do this, says Matt Redhawk. But some token gifts and events will go a long way to changing the way that outsiders look at your business.

Make the Whole Business a Part of It

Did you know that 43% of millennials envision leaving their jobs in the next two years?

This is a huge number and it’s because they believe they can achieve their desires elsewhere. Part of this involves changing the world and helping others.

When you give, don’t just sign a check and hand it over with the usual group photograph. Make the whole business a part of your philanthropy.

This could include dedicating an afternoon to fundraising or consulting your employees on your strategy. Make everyone feel a part of it.

Empower Employees to Give

We’ve already established that employees want to be a part of philanthropic efforts by entrepreneurs. Matt Redhawk says entrepreneurs should go one step further and empower employees.

For example, an entrepreneur may want to give $5,000 to a charity. But instead of doing that they could give $1,000 to five employees in their company and tell them to make suggestions as to which causes suit them best.

Give in the name of the employee not in the name of the business to really supercharge any act of giving.

Go Local So You Can See the Difference

The problem with global charities is you rarely see the difference made with your money. You cut the check then it apparently disappears into the ether. And in the cases of some charities this is exactly what happens.

You can do better by focusing on smaller, more local charities. They rarely get major publicity and major donations, so entrepreneurs who concentrate on their local communities are more likely to make a difference.

The plus side is that they’ll be making a difference that can be seen. You can make every dollar go much further.

Last Word – Giving is a Business Strategy

Philanthropy is about more than just feeling good about yourself, for most entrepreneurs. Giving has become so public and so important that it’s now a part of conventional business strategy.

But be careful about giving. Engage your workforce and make sure that every dollar is being maximized when it reaches a good cause.

How are you going to give in 2019?

augusta free press
augusta free press news

UVA Basketball Fans!

uva basketball team of destiny
Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25. The book, with additional reporting by Zach Pereles, Scott Ratcliffe, and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018 through to the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.

Dick Vitale on Team of Destiny: “This is a hoops story you will LOVE! Jerry and Chris capture the sensational and dramatic championship journey by Tony Bennett and his tenacious Cavalier team. UVA was Awesome Baby and so is this book!”

Ralph Sampson on Team of Destiny: “Jerry and Chris have lived and seen it all, even before my time. I highly recommend this book to every basketball fan across the globe. This story translates to all who know defeat and how to overcome it!”

Buy here.

AFP Business

As professional consultants, Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including website design, SEO, TV/radio, video work, branding and logos, social media and overall marketing campaign design and implementation. Augusta Free Press LLC was founded in 2002.

Web Design

Augusta Free Press has designed more than 800 websites for clients in the Shenandoah Valley and Central Virginia. We take care of all facets of web design – visual design, layout design, content development and SEO. Short on staff? We’ll work with you to update your AFP-designed website in a timely manner or train your staff to make changes.

Marketing/Social Media Management

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.

Graphic Design

Augusta Free Press will help you take your vision to the next level. From branding and logos to print materials, our team will work with you to develop products to showcase your business. From brochures and rack cards to full-color magazines or print/digital ads, we’ve got you covered.

Event Planning/Fundraising

Augusta Free Press will help you plan the best event for your organization. From an open house or anniversary to a 5K or Pay Per View, we can handle it all. Looking for training for your sales staff? We can help energize your employees or board. Need ideas to raise more money? Let us help you plan a successful event. Want to hold a news conference or need help with a press release? We can do that too.

Click here for more.