Massanutten Resort launches mobile app to enhance guest experience
Travelers can now utilize the app to create personalized vacation plans, book activities, navigate the 6,000-acre property through an interactive map and more.
“The new Massanutten Resort app is an amazing tool to help our guests make the most of their vacation experience. We tapped the team at Fuel Digital to collaborate on this initiative and leverage their vast expertise in creating digital experiences through technology,” said Kelly Long, operations analyst at Massanutten Resort. “In response to today’s inherently digital consumers, we’ve been able to develop a tool that ultimately enhances every touchpoint of the guest journey, resulting in a remarkable vacation from start to finish.”
Through the app, guests will be able to:
- Navigate the Resort using an interactive map
- Book activities
- Build a personalized itinerary
- Receive in-app only discounts
- Check weather conditions
- Receive Resort news and alerts
- Manage Massanutten Resort Rewards
- Access hours of operation
- See restaurant menus
- And much more
“We thoroughly enjoyed working with the team at Massanutten to develop their mobile app,” said Chris Cook, chief executive officer at Fuel Digital. “The entire team was fully engaged in coming up with creative ideas to better serve their guests, and that’s our favorite type of project! We ended up with a great product for their guests!”
A walkthrough video on how to use all the features of the Massanutten Resort app can be found on YouTube.
For app navigation info and an icon key, click here.