Marketing on a budget: Yes, it can be done

AFPnewIt’s tough for businesses to get their messages to stand out with so much marketing going on around us. TV, radio, newspapers, the Internet, smartphones, social media: we’re literally surrounded by marketing messages every second of every day.

Big business, even, can struggle in this environment, but we don’t feel sorry for big business, with the resources they can bring to the fight.

Small business is our focus at Augusta Free Press. We’re a small business ourselves, and we have dozens of small business clients trying to figure out how to use marketing budgets much smaller than Coca-Cola and Walmart and the rest to get their messages to customers and clients.

The good news is, it can be done. You just have to be smarter than the big guys.

Our Marketing on a Budget class offers tips on how to smarten up your marketing approach.

Topics include:

  • Developing and getting attention to good content for your website.
  • How to use Facebook, Twitter and other social media to make your business go viral
  • Develop and build a newsletter list to touch base with customers and clients in their email inbox
  • How to write and disseminate PR through the local media to get attention to your business

 

Class Schedule: Thursday, July 9, noon-1 p.m.

Augusta Free Press will cover these topics in depth in our Marketing on a Budget class.

Classes are offered at Panera Bread in Waynesboro.

For more information on website and marketing classes offered by AFP, click here.

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Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25.


The book, with additional reporting by Zach Pereles, Scott Ratcliffe and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018, and how coach Tony Bennett and his team used that loss as the source of strength, through to the ACC regular-season championship, the run to the Final Four, and the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.
 
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