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Kroger introduces artisan bread Moulin Francais to Mid-Atlantic stores

Interested in a fresh baguette, or better yet, sesame semolina pavé? Just head to your nearest Kroger. Kroger Mid-Atlantic is bringing its artisan bread collection, Moulin Francais, to more than 100 stores across the Mid-Atlantic region.

The breads will bring the best of rustic French artisanal baking traditions to Kroger shoppers across the Mid-Atlantic. Moulin Francais breads feature more than 20 different available variations – including everything from traditional baguettes to cranberry walnut bâtard and rosemary focaccia. The collection, which is exclusive to Kroger, first launched in the Denver market in December 2018.

The addition of the new bread collection to Kroger stores is similar to the premium offering that Kroger brought to Mid-Atlantic stores in 2014 through the grocer’s partnership with Murray’s Cheese, which has led to the installation of Murray’s Cheese shops in a number of Kroger locations.

The Moulin Francais line was developed when Kroger’s bakery team partnered with a family-owned business that specializes in European, long-fermentation style baking. More than a year’s worth of perfecting led to a process that would yield fresh bread with crispy crust and open exterior.

“One of the best things we can do in the grocery business is help our customers be a hero at mealtime,” said Allison McGee, corporate affairs manager for Kroger Mid-Atlantic. “That’s why we focus on offering items that are delicious but also easy, and the Moulin Francais collection checks both of those boxes.”

Prices for the different types of bread range from 99 cents to $4.49 and during the first 8-weeks of in-store availability, items will be discounted by up to 50 percent.