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How mass texting is changing the way businesses market themselves

texting while driving
(©AndreyPopov –

Marketing campaigns allow small businesses to do more business. By constantly reaching out to existing and potential customers, these campaigns allow businesses to stay in touch with their target audience through marketing and customer service. Today, there are various forms of marketing campaigns besides traditional media advertising, which include mobile texting, email campaigns, and social media channels. What exactly do these marketing campaigns entail?

The various strategies used in mass texting

So how do small businesses get consumers interested in their products or services by mass texting? A business can benefit greatly by synchronizing their various platforms to market the theme of their campaign. By doing so, they get to establish their campaign in the market. When a consumer is constantly reminded of the same thing on various platforms it facilitates their decision making.

Social media channels are one of the essential methods used to market a business. The integration of various digital media is necessary for enhancing communication for busy audiences. The use of various posts on various channels by a business can capture various demographics and market a business efficiently.

Then there is mass texting, which has significantly changed how businesses market themselves. Usually, mass texting involves short messaging, for instance, by mobile texting; the messaging has to be done in such a way that it captures the audience promptly and effectively, leading them to action. For instance, email campaigns ensure that the email subject will get the target audience to open and read the email.

The following are ways small businesses are using mass texting for marketing campaigns.

Mobile texting

The most common form of mass texting is the use of mobile phones. Mobile texting is based on the premise of sending text alerts to existing customers or consumers that could be interested in the product or service. TXTImpact is an example of a mobile texting application that enables businesses and organizations to use text messages for marketing and customer service purposes. Mobile texting is an efficient mode of communication, as it allows for instant deliverability and short messaging that is convenient for most audiences.


Email campaigns are a common marketing method used by small businesses to reach out to existing customers. They involve the use of marketing strategies by using creative graphics and messaging for the specific target audience. Due to the large number of consumers that these businesses need to target, they opt to use mailing templates that they can customize for their audience. Today, there are various mailing templates in the market, such as mail chimp, constant contact, campaign monitor, and send grid. Email templates are quite affordable for startups and small businesses, and they can get to market their products effectively once they establish audiences that genuinely want to consume their content.

Mass texting is an essential strategy for businesses today as they get to reach out to various audiences instantly, allowing for prompt feedback on products and services. They also get to efficiently deal with problems that may arise leading to steady business growth.

augusta free press
augusta free press