Gayle Mapstone: Strategy

I’m sure we’ve all heard the statement … if you don’t know where you are going, any road will take you there.

Leaders and managers want and need clear and sound strategies to identify business direction. The business environment is competitive, challenging and constantly changing. Our entire society is impacted by the strategic choices made daily about the products and services we enjoy. How does a business attract new customers, please the current ones and keep the organization’s vitality alive?

Strategy is not a singular event or a motto on the wall. It has to envision the future, direct the present and inspire employees to action, every day. Everyone needs to know who they are in the organization, what role they play in the company’s success and most of all, where they are headed and how they will get there – strategy.

Column by Gayle Mapstone. Gayle is online at

uva basketball team of destiny
Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25.

The book, with additional reporting by Zach Pereles, Scott Ratcliffe and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018, and how coach Tony Bennett and his team used that loss as the source of strength, through to the ACC regular-season championship, the run to the Final Four, and the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.
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