Food for thought to be successful in trade shows

A trade show is an opportunity for businesses, big and small, to impress the public enough to help improve their brand for the future. Even more so for the latter considering that start-ups have next to nothing to spend on big events like this. However, the promise at the end of the rainbow is far too enticing at times because when done right, it could easily jumpstart one’s business.

trade show

Credit: lilcrazyfuzzy

Luckily, there are simple ways to guarantee some sliver of success. It will still be hard work, but when done right, the returns are two, sometimes threefold.

  1. Plan Ahead of Time

This means to plan weeks ahead of the set date. It is vital that your team should know ahead of time because this will give them the chance to prepare which includes their accommodation, their flights, and maybe cancel any plans they had made beforehand.

In addition, your customers, and the public should know ahead of time regarding your attendance. To be part of a huge investment is important to them. Makes them feel like they are truly a crucial cog in your success. As a result, a sense of loyalty is cultivated.

To do so, an e-mail or a newsletter can be sent through e-mail. It may not be at that moment, but at least you have one ready to be sent at any time.

  1. Booth Meetings

Sometimes, a rented exhibition booth for events in Barcelona are enough. However, you can always have one customized to fit your needs. For that, it is crucial that you meet with potential prospects ahead of time, along with possible sponsors, customers, and partners. Having a prior plan sometimes help smooth things out for later by ensuring that everyone already has a task to do for the show.

  1. Do Not Overlook Social Networks

The power of social media should never be overlooked. It is the single, most powerful tool that can be utilized at the moment. Regularly post pictures or updates regarding your preparations leading up to the event.

Continue your presence during the event by encourage guests to come by your booth. This can be done by inviting your followers to visit you in your booth for freebies or for a chance to win something grander. Sound confident and ensure that your prizes are as high quality as your products.

  1. Do Not Forget to Scan

Badges are presented to everyone during a trade show. Participants and guests alike are given one. That is why, it is vital that your staff should know how to use them. To ensure this, meet with them beforehand to lay it on them to familiarize themselves with the scanners and the layout of the event and your booth.

Also, do not forget to scan the guests who showed interest because this can be compiled into potential leads after the show.

  1. Always Follow Up

Never put this off for later. Always do it straight away because if you do not, these leads could vanish like bubbles once they forget which among the many booths, they stopped by were you.

Trade shows are investments. It is that one chance that every small business has to impress the public. Fail, and your business could be doomed. Succeed, and your future will be bright.


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