Five jobs where you need to be social media savvy

newspaperIf you are one of those people who seems to spend a good percentage of their time on social media, you may like the idea of a job that allows you to use social media while you are working. Of course, you would not be able to message friends, or post personal content, but you could enjoy putting your social media skills to use in way that can earn you a living.

To prepare yourself for using social media in a different context, you can research courses that provide you with the additional knowledge that you need. If you have a certain job in mind, choose courses that are the most relevant to the role. There are several different jobs that you may want to consider.

Marketing manager

Traditionally, marketing managers have overseen marketing campaigns involving the use of TV, magazines and newspapers. Today, the world of a marketing manager is very different. While traditional marketing resources can still be used, the Internet is now the biggest shop window and billboard in the world.

Social media in particular, has become a widely used marketing tool in recent years. More than 2.5 billion people use Facebook alone, across the globe. When you add that figure to other social media users, such as the 100 million people that use Instagram, you can see why marketing managers need to be able to understand social media, and use it to their advantage.

Marketing manager average salary = AU$77,884


Copywriters need to have a wide range of different skills in the digital age, from SEO knowledge to research ability that makes best use of the huge amount of information that is available to use by simply clicking. One of the most important skills that many modern copywriters need to have is the ability to capture the reader’s attention with just a few simple words. This skill is used across social media as most of the popular content out there is clear, concise and gets the message across.

Copywriter average salary = AU$56,619

Customer service representative

Customer service communications used to be mostly by telephone, and more recently by email. However, one of the most common forms of communication that customers now choose to use is social media. This means that customer service representatives need to be proficient in the use of social media, to enable them to deal with queries and feedback in a quick and effective manner.

Customer service representative average salary = AU$49,132

Film and video editor

More than 1.8 million people use YouTube, across the world. Making a video to be shown on this social media channel can be one of the best ways to market a business. Film and video editors need to have good knowledge of social media if they are making short videos to be uploaded. They need to understand how to create content that works, to a budget.

Film and video editor average salary = AU$54,871

Public relations officer

The role of a public relations officer is to help manage the reputation of a brand. They need to ensure that the business they represent presents a good image to the public. In order to do this, they need to be able to monitor what is being said about the business, across social media, and create plans to address any negative comments or discussions that may cause damage to the reputation of the brand, if they are not addressed.

Public relations officer average salary = AU$58,452

No matter what your role is, or what position you are hoping to take up, it’s important to remember that using social media in a professional sense requires more restraint, planning and legal awareness than using it at a recreational level.


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