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Farm Credit of the Virginias shares video celebrating agricultural literacy

Photo Credit: fotosipsak/iStock Photo

Farm Credit of the Virginias has released a video to its social media channels to support agricultural literacy and pay homage to the 2020 Virginia Agriculture in the Classroom Agricultural Literacy Week featured story, “PB & J Hooray!”

Ag Literacy Week is a yearly observance in March organized by Virginia AITC in which volunteers visit schools to read a designated book and lead activities. FCV is pleased to engage in Ag Literacy Week each year. In 2020, the association had more than 30 employees signed up to read to over 200 classrooms across Virginia and West Virginia. Unfortunately, due to COVID-19 disruptions, the majority of these classroom visits were cancelled.

To celebrate ag literacy and deliver on Virginia AITC’s mission to educate children about the importance of agriculture, FCV created a video showcasing employees and their families reading pages from this year’s Ag Literacy Week book, “PB&J Hooray!” by Janet Nolan. “PB&J Hooray!” connects children to agriculture by tracing the lunchtime favorite from field to lunchbox.

FCV Chief External Affairs and Marketing Officer, Katie Frazier, shared, “Our team at Farm Credit of the Virginias looks forward to celebrating ag literacy week every year, and we were disappointed that public health concerns limited our opportunities to do so this year. So, we decided to get a little creative to allow our team members to share this story and help spread ag literacy, not only to students in schools but also to our broader online audience.”

The video can be accessed on the association’s primary social media channels (FacebookTwitter and Instagram) as well as on YouTube at the following link:

AITC is a national program that promotes greater understanding of agriculture through education. The Virginia Foundation for Agriculture in the Classroom is a nonprofit organization that receives financial and administrative support from Virginia Farm Bureau Federation. If you’d like to learn more about Virginia AITC, visit their website: