False alarm, or, no, nobody is being laid off

The bad news – at 10 a.m. Friday it appeared that the hard decisions being made at Invista regarding its future in Waynesboro were getting harder, with a Breaking News Update from TheNewsVirginian.com blaring the headline “Invista lays off 250.” The good news came in a followup e-mail sent at 10:32 a.m. “The message sent earlier today was not current and was sent in error. There have been no further layoffs at Invista.”

I’d already begun to assume that based on my attempts to find more information on the layoffs, which included calls to city officials and a scan of the Invista website for a news release and contact information for a press person at the company from whom I could try to get more details.

The reactions of those I was able to track down were similar – “Oh, my God.” “Are you serious?” “Are these new layoffs?”

As the keeper of the AFP’s news-updates alert system, my thinking on this is, There but for the grace of God go I. Because I know at some point down the road I can just as easily make this kind of mistake, and that won’t be a fun day.

I know somebody up the street is pulling some hair out right now.

Invista workers who had to wonder what was going on for 32 minutes this morning, meanwhile, can get back to breathing normally again.


– Story by Chris Graham

augusta free press
augusta free press news

UVA Basketball Fans!

uva basketball team of destiny
Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25. The book, with additional reporting by Zach Pereles, Scott Ratcliffe, and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018 through to the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.

Dick Vitale on Team of Destiny: “This is a hoops story you will LOVE! Jerry and Chris capture the sensational and dramatic championship journey by Tony Bennett and his tenacious Cavalier team. UVA was Awesome Baby and so is this book!”

Ralph Sampson on Team of Destiny: “Jerry and Chris have lived and seen it all, even before my time. I highly recommend this book to every basketball fan across the globe. This story translates to all who know defeat and how to overcome it!”

Buy here.

AFP Business

As professional consultants, Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including website design, SEO, TV/radio, video work, branding and logos, social media and overall marketing campaign design and implementation. Augusta Free Press LLC was founded in 2002.

Web Design

Augusta Free Press has designed more than 800 websites for clients in the Shenandoah Valley and Central Virginia. We take care of all facets of web design – visual design, layout design, content development and SEO. Short on staff? We’ll work with you to update your AFP-designed website in a timely manner or train your staff to make changes.

Marketing/Social Media Management

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.

Graphic Design

Augusta Free Press will help you take your vision to the next level. From branding and logos to print materials, our team will work with you to develop products to showcase your business. From brochures and rack cards to full-color magazines or print/digital ads, we’ve got you covered.

Event Planning/Fundraising

Augusta Free Press will help you plan the best event for your organization. From an open house or anniversary to a 5K or Pay Per View, we can handle it all. Looking for training for your sales staff? We can help energize your employees or board. Need ideas to raise more money? Let us help you plan a successful event. Want to hold a news conference or need help with a press release? We can do that too.

Click here for more.