Everything you need to know to set up your new company’s online presence
Starting a company is full of trials and tribulations on its own, never mind setting up a successful website for your company. In today’s world, this isn’t negotiable. You need to be able to be found online if you want people to locate your store or use your services. Many people today are also quite tech-savvy and might want to look you up online before committing to anything you buy or offer.
A high-quality website can bring in business and solidify your reputation. To help make the process simple and to help ensure you don’t miss any crucial steps, you’ll want to follow this guide:
Setting Up A Great Website
The first step to setting up a great online presence is to create the final destination all your traffic will go to – your website. Think of your website like the pot of gold at the end of the rainbow. If the pot of gold is filled with coal, your potential customers will leave. You need to offer a great site so that all your advertising, social media marketing, and PR will not go to waste and instead become an asset.
1. Know Your Brand’s Image
The overall image of your brand is not a picture, but a theme. Apple, for example, offers a white and minimalistic brand image that conveys modernism and futurism to complement its products. You need to think of what brand image works best with your product and company.
2. Build Page Parentage Offline First
The best way to keep your pages neat and organized is to set out which pages you intend to create, what will go on them, and then organize them on a desk before you start creating them online. This way, you will have a neat, organized, and easy to use website and simple sitemap.
3. Hire a Design Agency
Once you have prepped, you should hire website design and marketing experts. They will take your vision and your business and transform it into a beautiful website that is easy to use, has the content you need to say optimized for Google, and so much more.
4. Add SEO-Optimized Content
SEO, or search engine optimization, is essential. By optimizing your content for Google and other search engines, you will benefit from better content for your users and algorithm friendly content that will help improve your site ranking.
5. Keep Your Blog Live and Updated
Your blog is key to keeping your website fresh and updated. Rather than always make new blog posts, however, consider going through occasionally and revamping old content with updates that will boost your SEO and help bring in even more traffic.
How to Start Social Media Off with a Bang
Marketing campaigns come and go, but your social media presence is more established. That is why it is important to build up a strong brand persona and social media presence. Done right, this can be yet another avenue to bring in traffic to your website. Though it will take trial and error to get your social media presence right, following these tips will help you start with a bang:
- Use Professional Imagery
- Create a Brand Persona
- Use a Mix of Free and Paid Advertising
- Collaborate with Others
- Interact and Be Social
How to Improve Your SEO and Page Ranking
Your SEO efforts will start on-site and then continue off-site. That is the nature of a great SEO strategy. As your on-site SEO should already have been handled in the website part of the process, you will then want to follow up with these steps:
- Increase NAP (Name, Address, Phone Number Listings – this means adding your business’s information to directories, Google My Business, and to your website.
- Create a Backlink Strategy – you will need to collaborate with other websites, write content, and more in order to create high-quality content that you can put your website’s URLs into. This is a very tricky process, however, and is best left to professionals who have subscriptions to tools that are essential for any successful SEO strategy.
Your website and digital presence need to complement each other so that they can mutually benefit. Users need reasons to return to your website, and social media and newsletters are the way to do it. To really drum up sales and interest, then traditional marketing streams should be used, but never focus on one over the other. Dedicate your time equally to your website, to social media, to marketing, and SEO.