In the prime age of technology, customers will expect you to pull out all the stops in order to convince them of buying your products and services. The tools out there that can help you market your business are endless, from SEO explorers to Pay-per-Click ads. One of these innovative tools you can employ for your advantage is video production, an effective way for you to draw the right attention from the right customers. If you are looking for new creative ideas, Astudio shared the following ones:
An overview of the business
Introduce yourself, your company, your services or products in addition to your company’s values and goals. This will give the audience a chance to get to know your company on a personal level and understand your brand more. You can include employees in the videos with their own view about the company. The video should be posted on your landing page because according to a study by Unbounce, including a video on your landing pages can increase conversion rates by 80%. You can also pin it on the top of your social media pages.
Tours around the office
Take your clients on a tour around your office and facilities introducing your staff and your products and services. Give them a glimpse into your production or working process and show them your equipment. Make them feel as if they are a part of your operating system. This will add to your credibility and encourage your client to trust you.
How-to and educational videos
Instructional videos, how-tos videos and DIY videos have taken control over the internet in the past couple of years and it is for a good reason. Most of us, when faced with a dilemma, we look up the solution online and, preferably, we watch a video guiding us on how to solve it. According to Google, searches related to “how to” on YouTube have grown 70% year on year. You can take advantage of that and create videos on how to use your products, you can give them tips concerning business management or any other tip and advice you can share. This will invite more people to your website and increase its traffic while marketing your business at the same time.
Product demos
A study by Blue Corona states that 80% of consumers believe demonstration videos are helpful when making purchases and that almost 50% of internet users look for videos related to a product or service before visiting a store. The data alone should drive you to create videos introducing your products and services, explaining how they can be used, highlighting every features and announcing any new updates or editions. This a great way for you to market your products and reach wider audience. Remember to let your products speak for themselves by keeping the video direct to the point. Also, keep it simple, do not over complicate the videos with unnecessary technical details.
Customer testimonials
The best way to convince potential clients to buy your products/services is by showing them the feedback and reviews of your older clients. You are probably already doing this by sharing reviews in your brochure or on your social media accounts. How about you step it up and create a video that includes customer testimonials! You have several options to do that, you can interview them, ask them to send you a video using your products and stating their opinions about it, or you can screenshot Google and Yelp reviews and include them in a presentation. Sharing these videos will encourage new customers and add to your credibility.
Q&A videos
A Q&A section on your website will surely increase the quality of your customer services. However, since 60% of site visitors will watch a video if one is available before reading any text, you can incorporate these two aspects together and create videos answering the questions and concerns of your clients. Doing this, you would be building a better relationship with your clients and promoting your business simultaneously. To make sure you are answering every concern your clients might have, write down questions you or your staff get asked by customers or look through comments on your social media pages.
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