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Chris Graham: What’s your social media strategy?

You have 500 likes on your Facebook business page, but the last time you said anything to your fan base was two weeks ago.

Bad.

You have 23 followers on your Twitter page, and you have a busy schedule of posts, videos, pictures, contests, etc.

Bad. Maybe worse.

OK, definitely worse, but both are not good.

Social media isn’t the movie “Field of Dreams.” It’s not as simple as building it, and then people come. You need to build it, then work the heck out of it, first by getting people to like (Facebook) or follow (Twitter) your page, then by talking regularly to those groups, whatever regularly means to you.

Maybe it’s once a week, Maybe it’s once a day, or several times a day. Whatever you feel most comfortable with, put a plan in place, and then follow that plan.

And remember that in the end it’s all about … yep, you guessed it, sales. Whether you have 10 fans or 10,000 fans, none of the work that goes into building and maintaining a presence on social media can be considered a success if it all doesn’t translate into bang for the buck.

More on that later. Baby steps first. Build a following. That’s the foundation.

Chris Graham is the president and CEO of Augusta Free Press LLC, a full-service marketing, graphic- and web-design firm based in Waynesboro, Va. For more on the company, go online to www.AFPBusiness.com.


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