The Virginia Transit Association awarded Charlottesville Area Transit the 2016 Small System Outstanding Public Transportation Marketing Award.
The award, which was presented during VTA’s annual conference, recognized CAT for its 2015 “City as a Canvas” campaign.
The campaign spotlighted the importance of art in the local community while using unconventional methods to promote transit and creativity. The initiative, which was a collaboration between CAT and the Tom Tom Founder’s Festival, used a combination of bus shelters and a soon-to-be-retired transit bus to display original works completed by local artists and authors.
The graffiti bus provided over 28,000 passenger trips during the two month campaign. CAT experienced an 8% increase in ridership as a whole, and a 21% increase in ridership on the line that sported the painted bus.
CAT was one of three systems recognized at the annual conference. The Greater Richmond Transit Company received the Large System Outstanding Public Transportation Marketing Award for its “Choose the Pass That’s Right For You!” campaign and Alexandria Transit Company received the Outstanding Program Award for its “Plan Ahead… Pay It Forward” campaign.
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