Building the Machine classes offered in Downtown Waynesboro in June

marketingThe popular Building the Machine web and marketing business series from Augusta Free Press is being offered in Downtown Waynesboro in June. The Building the Machine curriculum is aimed at small business and nonprofits looking to build a marketing, social media and public relations strategy.

Taught by AFP editor Chris Graham, the classes will provide you with the building blocks for an effective approach to reaching out to consumers, business-to-business clients, donors and sponsors.

Topics covered include websites, Facebook, Twitter, YouTube, advertising and public relations.

 

Summer Class Schedule

Our June classes will be held at:
301 W. Main Street
Conference Room
Downtown Waynesboro

 

Tuesday, June 11

1 p.m.
Stand out from a Crowd: Advertising 101

One-hour class focuses on strategies to get your word out including digital and online advertising and more conventional advertising including print, tv and radio. Taught by Chris Graham. Includes time for Q&A. (1 Hour) $25 per participant

Participant Name(s):


2:15 p.m.
Interact with your Audience: Facebook and Social Media Overview

One-hour class focuses primarily on Facebook – how to build a fan base and engage the fan base in a way that contributes to our bottom line. Other social media platforms also discussed. Includes time for Q&A. (1 Hour) $25 per participant

Participant Name(s):


3:30 p.m.
Building the Machine

Our signature class which hones in on everything related to messaging for your business. Topics include your website, Facebook and other social media, email newsletters, PR, blogging and how to integrate everything you are doing into successful advertising efforts (print, tv, radio and online). Includes time for Q&A. (1.5 Hours) $40 per participant

Participant Name(s):


 

Wednesday, June 26

1 p.m.
Power Your Website: WordPress Basics

One-hour class covers the basics of building and maintaining a WordPress website. Includes time for Q&A. (1 Hour) $25 per participant

Participant Name(s):


2:15 p.m.
Make Your Event a Sellout: Event Marketing

One-hour class focuses on how you can sell out your next event using Facebook and other social media, a targeted newsletter campaign and other PR-driven efforts. We’ll also have a discussion of what kind of traditional advertising works for events. Includes time for Q&A. (1 Hour) $25 per participant

Participant Name(s):


3:30 p.m.
Building the Machine

Our signature class which hones in on everything related to messaging for your business. Topics include your website, Facebook and other social media, email newsletters, PR, blogging and how to integrate everything you are doing into successful advertising efforts (print, tv, radio and online). Includes time for Q&A. (1.5 Hours) $40 per participant

Participant Name(s):


 

Registration: Please register in advance online or by calling (540) 949-6574. Your confirmation is your Paypal receipt. No other confirmation will be sent.

Payment/Refunds: Payment is due in advance unless otherwise noted. No refunds will be given for any reason. In the event of a cancellation on our part for any reason, a credit will be issued for the amount of the class to you to use on future classes with AFP. Classes will be cancelled if they fail to meet the minimum student requirement.

Internet: Wireless is available. Laptops are welcome. Please arrive 10 minutes early to set up your laptop and wireless pass code.

If your organization or company is interested in specialized classes for your staff, please contact us at (540) 949-6574 or freepress@ntelos.net to schedule a personalized session.

 

 


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